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2005 Cadillac Villa Design Study (Bertone)

Cadillac Villa (Bertone), 2005
Cadillac Villa (Bertone), 2005
Cadillac Villa (Bertone), 2005
Cadillac Villa (Bertone), 2005
Cadillac Villa (Bertone), 2005
Cadillac Villa (Bertone), 2005
Cadillac Villa (Bertone), 2005
Cadillac Villa (Bertone), 2005
Cadillac Villa (Bertone), 2005
Cadillac Villa (Bertone), 2005
Cadillac Villa (Bertone), 2005
Cadillac Villa (Bertone), 2005
Cadillac Villa (Bertone), 2005
Cadillac Villa (Bertone), 2005
Cadillac Villa (Bertone), 2005
Cadillac Villa (Bertone), 2005
Cadillac Villa (Bertone), 2005
Cadillac Villa (Bertone), 2005
Cadillac Villa (Bertone), 2005
Cadillac Villa (Bertone), 2005
Cadillac Villa (Bertone), 2005
Cadillac Villa (Bertone), 2005
Bilder: Carrozzeria Bertone s.p.a.
Bewertung:  51    -13    +64
Turin design house Bertone presents the Villa, a four-door design study based on the Cadillac SRX which focuses on ease of entry and futuristic luxury in the interior.
It has always been the aim of a Bertone concept car to exceed expectations: the emotion comes from an innovative idea, from a transgression of the rules.

The Bertone Villa originates from the desire to break the rules, to rebel against the homogeneity of the contemporary car, to search for a new balance between design and emotion. And the risk of breaking a consolidated balance transforms itself into a creative opportunity. So the Bertone Villa interprets the concept of the car of the future in an original way, and proposes a surprising perspective to the exterior design, focusing attention on the side, in particular, the access into the vehicle, and on a new concept of interior luxury.

The Bertone Villa takes its inspiration from contemporary architecture, in which luxury is born from minimalist choices and original definitions of living spaces. For this reason, the lines of the Bertone Villa are not born around the myth of speed and reject the ornament, looking for purism in a modern concept of wellbeing.

The Bertone Villa replaces the concept of physical speed of the automobile with the concept of virtual speed “in” the automobile, since the available technologies on board allow for connection to the outside world, to work or watch a film.

The Bertone Villa has been developed on the basis of the Cadillac SRX.

The origins of the project

For architecture the entrance into a building has always had a fundamental role, from the antique Renaissance palaces to the entrances of large hotels of today. On the contrary, in the world of the automobile, the focus of design has been traditionally concentrated on the front, while the entrance has always been an anonymous action. The Bertone Villa proposes a new consideration of the architecture of the automobile, focusing the attention on the “Grand Entrance” on the side and not the front and on the access on board, through two large glass doors. The opening mechanism is by lifting, thanks to three hydraulically commanded arms which copes with the complex shape. In this way the automobile “opens” itself and the interior “reveals” itself, reminding one of the entrance into a great luxurious hotel.

By means of these courageous architectonic choices, the Bertone Villa wishes to re-establish the meaning of accessibility and on-board comfort, as well as the meaning of luxury in the automobile. In the Bertone Villa, luxury is not symbolic Baroque ostentation or an affirmation of status, but a choice of well-being and a superior quality of life.

Design choices: exterior

At first sight the Bertone Villa transmits new dynamic sensations by playing between fine geometric cutting lines which give origin to its tense shape.

The attention of the design is concentrated on the side with the symmetrical cutting line of the doors which indicates the interior as a crystal bubble or a transparent gem, mounted between the two parts of the bodywork.

The roof has not been aligned with the body of the vehicle to avoid the one-box effect and to accentuate the shape of the rear to suggest an automobile of the future. In fact, the Bertone Villa is neither a sedan nor a one-box, but expresses a new architectural concept.

The large doors, in laminated glass with triple curvature by Finnlamex, a leading company in the field, transmit the message of a strong vehicle architecture, which is expressed by means of a sophisticated balance of shapes and not through the traditional profusion of ornamental designs.

The bowed section of the doors joins the front and rear shapes which flow together, with the concave sections, in order to give increased dynamism to the whole aspect. Still with the side view, the “negative” cutting line of the rear door joins the shape of the rear tail. The rear lights in led are positioned on the trailing edge of the roof, attached to the doors.

The front stresses the absence of the grill. The front lights, horizontal in shape, are linked to the sides and converge towards a central “fold” which optically merge to the longitudinal cross member which runs the length on the roof. The imposing physique of the Bertone Villa is underlined by the large wheels with plain rims, without ornamental grooves. The tyres have been developed in collaboration with Michelin (front 245/40 – 22”; rear 305/35 – 24”).

The interior: advanced minimalism

The interior of the Bertone Villa takes its inspiration from the world of interior furnishing rather than the tradition panorama of the automobile.

The idea of luxury is developed in a minimalist way by means of the quality, not the quantity, of the fittings and materials.

The traditional concept of the instrument panel has been abandoned in favour of a panel trimmed in wood and modelled into a wave. In the centre there is a large 23” video screen developed by Bose, connected to a console which runs the length of the vehicle interior. This screen, which makes use of a new optical technology and maintains an excellent visibility even in bright daylight, houses all the functions of the dashboard, the most innovative of which is, without doubt, the new navigation system.

In practise, a vision of the road is reproduced on the screen (through the perspective of the driver’s eye), as if the car body were transparent and onto which graphic indications (traffic signs, navigation system, as well as other information on the location of hotels, restaurants etc……) are superimposed. This system allows one to follow the indications of the navigator without being distracted from driving.

The front seats are slim, anatomic shells, trimmed in leather with a special “colour flop” to match the interior colour palette. The rear seat is designed as a sofa, in which a central armrest raises to reveal individual tables, on which a virtual keyboard appears. This keyboard is connected to one of the two computer screens “suspended” from the rear of the front seat. The two rear seats recline independently, aircraft style. In this radical overhaul of the concept of luxury the traditional air vents and the loudspeakers have of course been changed. The climate control and sound systems function by means of outlets in the wooden dashboard.

The interior lighting has been thought of as an active part of the design to enhance the interior space on board. Therefore a system of discrete interior lighting has been developed which accentuates the design of the furnishing elements by increasing the perception of space and creating a sensation of relaxation and well-being. The entrance area, central tunnel, slits on the dashboard and upper console are illuminated with different coloured neon.

The audio system

A tailor-made audio system developed by Bose has been completely integrated into the Bertone Villa. The Bose and Bertone engineers have collaborated.

The passengers and driver are immersed in digital multichannel “surround sound” which gives a sound experience at the height of the concept of a new approach to the theme of luxury proposed by the Bertone Villa. The low frequencies are controlled by innovative Bose bass sources and consist of two low acoustic boxes in the dashboard and a loud speaker for the lowest frequencies in the rear parcel shelf. These proprietary Bose technologies provide an especially rich, impactful bass in a compact source. The medium frequencies come from diffusers, which take up little space and from the extraordinary cleanliness of sound.


Лет сорок тому назад великий прогностик дизайна Нуччо Бертоне (Nuccio Bertone) сказал, что стиль автомобилей ХХI века будет обыгрывать в основном темы революционных конструкций головной оптики и новых способов открывания дверей. Посмотрите внимательно на концепт Villa, построенный в ателье его имени, – это же иллюстрация того самого прогноза! Но не в одних дверях счастье. Villa сокрушает еще один сложившийся стереотип, по которому уже более 100 лет все автомобили идентифицируются по «лицу» и, например, форма и рисунок иной породистой облицовки радиатора может поведать целую увлекательную историю. И это несмотря на то, что большинство людей видят автомобиль в основном сбоку и боковой фасад для них несравнимо важнее. Этот парадокс и навел главного дизайнера фирмы Bertone Роберто Пьятти (Roberto Piatti) на мысль поменять главные фасады в архитектуре автомобиля местами и сделать акцент на боковине. Для этого его стилисты пересмотрели много примеров современной и классической архитектуры и в результате позаимствовали из нее одно: главный фасад тот, в котором расположен вход. Двери концепта своим рисунком напоминают широкий вход в большой и дорогой отель – за ними комфорт, яркая и шикарная жизнь. Вся эта сценография организована на удлиненном на 350 мм шасси кроссовера Cadillac SRX. Гигантские прозрачные двери расходятся в стороны всего за 10 секунд. Сделать такое изделие работоспособным итальянцам помогли специалисты финской стекольной фирмы Finnlamex, которые отлили изогнутые в трех плоскостях детали. В результате кузов автомобиля не выглядит ни седаном, ни MPV, ни открытым и ни закрытым... Все подчиняется гигантским дверям, которые заходят на крышу столь сильно, что непрозрачным остается лишь узкий стальной стрингер по середине. И удивительно, но автомобиль выглядит изящным и, несмотря на размеры, не тяжеловесным. Зато и спереди, и сзади пластика Villa минималистична, если не сказать больше – не выразительна. То, что перед вами именно Cadillac, подскажет лишь знакомая эмблема. Но, конечно же, все инновации и проблемные решения созданы ради эффектного интерьера. Как известно, сегодня дерево и кожа уже мало у кого ассоциируются с роскошью. В наши дни такой декор не в моде, зато примечается комфорт и удобство. Villa отвечает этому подходу в полной мере. О том, что в ней есть вся вообразимая сервисная техника, которой управляет целая компьютерная сеть, можно не писать – и так ясно. Но нельзя не отметить оригинальную систему подачи в салон воздуха, звука и освещения, которая чем-то может напомнить недавний концепт Citroen – C-Airlounge, где нажатием кнопки изменялись цвета внутренней отделки и освещенности. В Villa воздух и звук поступают в салон через узкие щели в обивке, которых с первого взгляда можно и не приметить. Зато на виду 23’’ экран, расположенный на центральной консоли, который демонстрирует в трехмерном режиме все параметры работы автомобиля и сервиса.
Quelle: www.bertone.it; НИКИТА РОЗАНОВ, Журнал "АВТОМОБИЛИ" 7-2005
Designschmiede: Bertone
1942 Alfa Romeo 6C 2500 SS Coupe (Bertone), 1952 Abarth 1500 Coupe Biposto (Bertone), 1953 Alfa Romeo B.A.T. 5 (Bertone), 1953 Arnolt Bristol (Bertone), 1953 Aston Martin DB 2/4 (Bertone), 1953 Aston Martin DB2/4 Drophead Coupe (Bertone), 1953 Dodge Zeder (Bertone), 1953 Fiat Siata 8V (Bertone), 1954 Alfa Romeo 2000 Sportiva (Bertone), 1954 Alfa Romeo B.A.T. 7 (Bertone), 1954 Alfa Romeo Giulietta Sprint (Bertone), 1954 Aston Martin DB2/4 Spider (Bertone), 1955 Alfa Romeo B.A.T. 9 (Bertone), 1955 Alfa Romeo Giulietta Spider (Bertone), 1956 Abarth 750 (Bertone), 1956 Abarth Record (Bertone), 1957 Alfa Romeo Giulietta Sprint Speciale (Bertone), 1957 Fiat Stanguellini 1200 Spider (Bertone), 1957 Jaguar XK150 (Bertone), 1958 Abarth Alfa Romeo 1000 (Bertone), 1958 NSU Sport Prinz (Bertone), 1959 Maserati 3500 GT Coupe (Bertone), 1959 OSCA 1500 (Bertone), 1960 Ferrari 250 GT Prototype EW (Bertone), 1960 Gordon-Keeble GT (Bertone), 1961 ASA 1000 GT (Bertone), 1961 Aston Martin DB4 GT Jet (Bertone), 1961 BMW 3200 CS (Bertone), 1961 Ferrari 250GT (Bertone), 1961 Maserati 5000 GT Coupe (Bertone), 1962 Iso Rivolta GT (Bertone), 1962 Simca 1000/1200S Coupe (Bertone), 1963 Alfa Romeo 2600 Sprint HS (Bertone), 1963 Chevrolet Corvair Testudo (Bertone), 1963 Iso Grifo (Bertone), 1964 Alfa Romeo Canguro (Bertone), 1965 Fiat 850 Spider (Bertone), 1965 Ford Mustang (Bertone), 1966 Jaguar FT (Bertone), 1966 Lamborghini Miura (Bertone), 1966 Porsche 911 Roadster (Bertone), 1967 Alfa Romeo Montreal Expo Prototipo (Bertone), 1967 Fiat 125 Executive (Bertone), 1967 Jaguar Pirana (Bertone), 1967 Lamborghini Marzal (Bertone), 1968 Alfa Romeo Carabo (Bertone), 1968 Bertone Panther, 1968 Lamborghini Espada (Bertone), 1968 Lamborghini Miura Roadster (Bertone), 1969 Autobianchi Runabout (Bertone), 1969 BMW 2800 Spicup (Bertone), 1969 Fiat 128 Coupe (Bertone), 1969 Iso Lele (Bertone), 1970 Bertone Shake, 1970 BMW 2200 TI Garmisch (Bertone), 1970 Lancia Stratos Zero (Bertone), 1971 Lamborghini Countach (Bertone), 1971 Lamborghini Urraco (Bertone), 1971 Lancia Stratos HF (Bertone), 1972 Citroen Camargue (Bertone), 1972 Fiat X1/9 (Bertone), 1972 Maserati Khamsin (Bertone), 1972 Suzuki Go (Bertone), 1973 NSU Trapeze (Bertone), 1974 Fiat 127 Village (Bertone), 1974 Lamborghini Bravo (Bertone), 1974 Maserati Quattroporte II (Bertone), 1975 Fiat 131 Abarth (Bertone), 1975 Fiat Visitors Bus (Bertone), 1975 Fiat X1/9 Dallara (Bertone), 1976 Alfa Romeo Navajo (Bertone), 1976 Ferrari Rainbow (Bertone), 1977 Jaguar Ascot (Bertone), 1978 Lancia Sibilo (Bertone), 1979 Volvo Tundra (Bertone), 1980 Lamborghini Athon (Bertone), 1981 Mazda MX-81 Aria (Bertone), 1982 Citroen BX (Bertone), 1983 Alfa Romeo Delfino (Bertone), 1984 Chevrolet Ramarro (Bertone), 1986 Citroen Zabrus (Bertone), 1988 Lamborghini Genesis (Bertone), 1989 Bugatti EB 110 Proposal (Bertone), 1990 Chevrolet Corvette Nivola (Bertone), 1991 Lotus Emotion (Bertone), 1992 Bertone Blitz, 1992 Fiat Cinquecento RUSH (Bertone), 1994 Bertone ZER (Zero Emission Record), 1994 Fiat Punto Racer (Bertone), 1994 Porsche Karisma (Bertone), 1995 Lancia Kayak (Bertone), 1995 Opel Maxx (Bertone), 1996 Citroen Berlingo Coupe de Plage (Bertone), 1996 Fiat Enduro (Bertone), 1996 Opel Slalom (Bertone), 1997 Alfa Romeo Sportut (Bertone), 1998 Bertone Pickster, 1999 Alfa Romeo Bella (Bertone), 1999 Mazda Neospace (Bertone), 2000 Bertone Slim, 2001 Oldsmobile O4 (Bertone), 2001 Opel Filo (Bertone), 2001 Saab 9X (Bertone), 2002 Bertone Novanta, 2003 Alfa Romeo GT Coupe (Bertone), 2003 Bertone Birusa, 2003 Opel Insignia (Bertone), 2004 Aston Martin Jet2 (Bertone), 2005 Cadillac Villa Design Study (Bertone), 2006 Bertone Suagna, 2007 Chery A6CC Coupe (B23) (Bertone), 2007 Fiat Barchetta (Bertone), 2008 Bertone B.A.T. 11, 2009 Bertone Mantide, 2010 Alfa Romeo Pandion (Bertone), 2011 Jaguar B99 (Bertone), 2011 Jaguar B99 GT (Bertone), 2012 Bertone Nuccio, 2013 Aston Martin Jet 2+2 (Bertone), 2022 Bertone GB110
Kommentare
Вл. С.
Sonntag, 29. Januar 2012
ему бы в 89 году появиться. А то 2005! Что тут из 2005? Совершенно обычная машина.
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