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Oldsmobile Advertising Art by William Harnden Foster (1910)

Oldsmobile Ad (May, 1910): Setting The Pace - Illustrated by William Harnden Foster
Oldsmobile Ad (May, 1910): Setting The Pace - Illustrated by William Harnden Foster
Oldsmobile Ad (August, 1910): Illustrated by William Harnden Foster
Oldsmobile Ad (August, 1910): Illustrated by William Harnden Foster
Oldsmobile Ad (September, 1910): Tires—and the Car - Illustrated by William Harnden Foster
Oldsmobile Ad (September, 1910): Tires—and the Car - Illustrated by William Harnden Foster
Oldsmobile Ad (October, 1910): Illustrated by William Harnden Foster
Oldsmobile Ad (October, 1910): Illustrated by William Harnden Foster
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Power—Silence—Speed,—with Safety
The Limited was the most prestigious, and perhaps aptly named, Oldsmobile of its era. Its arrival was announced in the 1910 catalog: “such a car cannot be produced rapidly, therefore a limited quantity can be built.” Based on the Model Z, the Limited rode the same 130-inch wheelbase but with a more impressive stature, due to immense 42-inch wheels. Its engine, initially the Z’s 505-cubic inch, 60-hp six, grew to 707 cubic inches the following year when the wheelbase was stretched to 138 inches. A roadster and touring car were offered, as well as a top-of-the-line limousine, at prices from $4,600 to $5,800, territory previously the province of the prestigious “Three Ps,” Packard, Peerless and Pierce-Arrow.

Artist William Harnden Foster immortalized the Limited in his painting “Setting the Pace,” in which the Olds leads the New York Central’s Twentieth Century Limited, speeding on a trackside country road. Olds Motor Works used the painting, commissioned from railroad artist Foster, in several versions over a number of years, the last showing a left-hand drive 1914 model, well after the Limited’s limited production had ceased.
Quelle: rmsothebys.com
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