Oldsmobile Advertising Campaign (1932)
Oldsmobile Ad (January, 1932): A Larger, Finer Six... and a Brilliant New Straight Eight
Oldsmobile Ad (January, 1932): A Larger, Finer, Faster Six and a New Straight Eight Under $1000
Oldsmobile Ad (February, 1932): Oldsmobile Now Offers a Host of Important New Features and Advancements
Oldsmobile Ad (February, 1932): Oldsmobile Now Offers the Greatest Values in All Its History
Oldsmobile Ad (February–March, 1932): Oldsmobile Stresses Value for 1932
A Larger, Finer Six... and a Brilliant New Straight Eight
Oldsmobile suffered less from the Depression than most other makes, thanks to conservative but salable styling and a fairly consistent lineup of six- and eight-cylinder models. Its L-head six began the decade at 197.5 cubic inches and 62-65 brake horsepower.
Olds' first straight-eight, another orthodox side-valve design, arrived for 1932 with 240 cubic inches and 87 bhp. These smooth, quiet, and reliable power plants received important improvements as the decade wore on, such as aluminum pistons for 1936. The eight was otherwise unchanged, but the six grew to 213.3 cid and 74 bhp for 1932.
Oldsmobile's 1930s styling followed general industry trends: classically square through '32; slightly streamlined, with angled radiator and skirted fenders for 1933-34; "potato" shapes for 1935-36.
Prices in these years were carefully contrived to target a precise area above Pontiac and below Buick and LaSalle. The range was $900-$1100 through 1932, after which Depression-prompted cuts lowered Sixes to as little as $650 by '34. Prices then inched upward again, returning to the initial spread by '38.