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Packard Advertising Art (1931–1932): World Supremacy

Packard Eight Five-Passenger Sedan Ad (December, 1931): Canada - Illustrated by Fred Cole
Packard Eight Five-Passenger Sedan Ad (December, 1931): Canada - Illustrated by Fred Cole
Packard Ad (October, 1931): Jugo-Slavia
Packard Ad (October, 1931): Jugo-Slavia
Packard Ad (November, 1931): Japan
Packard Ad (November, 1931): Japan
Packard Twin Six Model 905 Club Sedan Ad (November, 1931): Switzerland
Packard Twin Six Model 905 Club Sedan Ad (November, 1931): Switzerland
Packard Eight Town Car Ad (December, 1931): Paris, France
Packard Eight Town Car Ad (December, 1931): Paris, France
Packard Eight Coupe Ad (January, 1932): Greece
Packard Eight Coupe Ad (January, 1932): Greece
Packard Ad (February, 1932): Egypt
Packard Ad (February, 1932): Egypt
Packard Eight Five-Passenger Sedan Ad (February, 1932): India
Packard Eight Five-Passenger Sedan Ad (February, 1932): India
Packard Ad (February, 1932): Argentina
Packard Ad (February, 1932): Argentina
Packard Light Eight Five-Passenger Sedan Ad (March, 1932): England
Packard Light Eight Five-Passenger Sedan Ad (March, 1932): England
Packard Light Eight Convertible Coupe Ad (May, 1932): Madrid, Spain
Packard Light Eight Convertible Coupe Ad (May, 1932): Madrid, Spain
Packard Twin Six Dietrich Custom Coupe Ad (1932): Italy
Packard Twin Six Dietrich Custom Coupe Ad (1932): Italy
Packard Standard Eight Ad (1932): Germany
Packard Standard Eight Ad (1932): Germany
Packard Eight Five-Passenger Sedan Ad (1932): China
Packard Eight Five-Passenger Sedan Ad (1932): China
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Packard | World Supremacy | Ask the man who owns one
A 1932 ad had an oriental scene at the top to show how Packard was supreme in over sixty countries. In Shanghai, “Packard cars outnumber—by more than two to one—all other makes of comparable price combined”. Automobile ads were becoming a work of art themselves. As were the autos.

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For 1932, Packard once again had redesigned its cars for the better. The new look consisted of many nuances, the most recognizable being the slight vee of the radiator which would be a trait that would stick with Packard's design for many years to come. The emblem was moved down to the crank hole cover, the belt molding had a much more beautiful contour as did the window reveals and all models had long sweeping fenders. The super eight, or now called "Deluxe Eight" for 1932, was easily identifiable by its weighted single bar bumpers, its dual trumpet horns mounted under the headlights and the fantastic deluxe headlamps. There were also some changes made in 1932 that are not so easily noticeable at first glance. Most notably the frame was redesigned with a "double drop" design. The frame was dropped in two places paired with Packard's new lower body mold and aprons allowed for just shy of a 2 inch lower body mounting. Mechanically the super eight engine had been refined and now produced 135 horsepower at 3200 rpm. The transmission was also refined, now having a synchronized second and third gears making driving more enjoyable.

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