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Panhard Advertising Art by Alexis Kow

Panhard Advertising (1929): Graphic by Alexis Kow - La Voiture Française Que Tout Le Monde Attendait!
Panhard Advertising (1929): Graphic by Alexis Kow - La Voiture Française Que Tout Le Monde Attendait!
Panhard Advertising (1930): Graphic by Alexis Kow - Les nouvelles Panhard
Panhard Advertising (1930): Graphic by Alexis Kow - Les nouvelles Panhard
Panhard Advertising (1931): Graphic by Alexis Kow - Les nouvelles Panhard - Supérieurs par la souplesse
Panhard Advertising (1931): Graphic by Alexis Kow - Les nouvelles Panhard - Supérieurs par la souplesse
Panhard Advertising (1931): Graphic by Alexis Kow - Distinction
Panhard Advertising (1931): Graphic by Alexis Kow - Distinction
Panhard Advertising (1932): Graphic by Alexis Kow
Panhard Advertising (1932): Graphic by Alexis Kow
Panhard Advertising (1932): Graphic by Alexis Kow - De face ou de profil...
Panhard Advertising (1932): Graphic by Alexis Kow - De face ou de profil...
Panhard Advertising (1932): Graphic by Alexis Kow - Complétant les grandes lignes
Panhard Advertising (1932): Graphic by Alexis Kow - Complétant les grandes lignes
Panhard Advertising (1933): Graphic by Alexis Kow - Progres
Panhard Advertising (1933): Graphic by Alexis Kow - Progres
Panhard Advertising (1933): Graphic by Alexis Kow
Panhard Advertising (1933): Graphic by Alexis Kow
Panhard Advertising (1933): Graphic by Alexis Kow - Un tout absolument complet
Panhard Advertising (1933): Graphic by Alexis Kow - Un tout absolument complet
Panhard Advertising (1933): Graphic by Alexis Kow - La géométrie de la route
Panhard Advertising (1933): Graphic by Alexis Kow - La géométrie de la route
Panhard Advertising (1933): Graphic by Alexis Kow - Des solutions justes
Panhard Advertising (1933): Graphic by Alexis Kow - Des solutions justes
Panhard Panoramique Advertising (1934): Graphic by Alexis Kow
Panhard Panoramique Advertising (1934): Graphic by Alexis Kow
Panhard Panoramique Advertising (1934): Graphic by Alexis Kow
Panhard Panoramique Advertising (1934): Graphic by Alexis Kow
Panhard Panoramique Advertising (1934): Graphic by Alexis Kow - Visibilite Integrale
Panhard Panoramique Advertising (1934): Graphic by Alexis Kow - Visibilite Integrale
Panhard Panoramique Advertising (1934): Graphic by Alexis Kow - Elegance
Panhard Panoramique Advertising (1934): Graphic by Alexis Kow - Elegance
Panhard Advertising (1935): Graphic by Alexis Kow - Agrément
Panhard Advertising (1935): Graphic by Alexis Kow - Agrément
Panhard Panoramique Advertising (1935): Graphic by Alexis Kow
Panhard Panoramique Advertising (1935): Graphic by Alexis Kow
Panhard Panoramique Advertising (1935): Graphic by Alexis Kow - La roue libre
Panhard Panoramique Advertising (1935): Graphic by Alexis Kow - La roue libre
Bilder: leroux.andre.free.fr; autoalmanach.ch; oldfrenchadverts.weebly.com; aacalibrary.tumblr.com; genieminiature.com
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Artist Alexis Kow provided Panhard with some pretty exceptional art deco inspired illustrations. Whether it’s the use of full scenery shots or the the simplicity of powerful lines, Kow presents some really great artwork for the Panhard company over the years.


Alexis Kow was born in 1900 near St. Petersburg in Russia as Alexis Kojewnikow, sometimes spelled Kogeynikow. His grandfather was a famous neurologist who discovered a treatment for a rare form of epilepsy, today still known as the Kogeynikow Syndrome. In 1915, his father, a writer, journalist and globetrotter, who spoke seven languages, became so worried about the political situation in his homeland that he decided to send young Alexis to a boarding school in Lausanne to learn French and other foreign languages.

The Russian revolution of 1917 changed Alexis’s life dramatically but luckily, a Swiss family took him under their wings and made it possible for him to study at the Collège Technique des Arts et Métiers in Genève. As his hosts owned a Rochet-Schneider automobile, during this time Alexis became fascinated by cars. After finishing his studies he went to Paris and tried in vain to invent and construct a drawing machine. Then he got a job as junior draftsman at a small ‘carrosier’ in Levallois. He often slipped into the workshop to see how the bodies were produced. In the evenings he made renderings and sketches of the work he had seen. By chance his boss saw these drawings and was very impressed, because Alexis’s cars were drawn with a perfect perspective, something very few draftsmen achieved. He proposed that Alexis start an art studio and sell his work to other coachbuilders and car manufacturers. In 1922 Kow made his first advertisements for Panhard et Levassor. Many would follow until Panhard was absorbed by Citroën.

He also worked for other companies in the automotive field such as Englebert tires, Marchal, DFP, Hotchkiss, Peugeot and Salmson. But he also designed numerous covers for magazines, as well as posters for various tourist destinations, Air France and the French railroads. Alexis Kow (as he now called himself) had a strong and recognizable style and his work was much admired. A number of sculptures from his hand also prove that he was a very versatile artist.
Quelle: aacalibrary.tumblr.com; Gijsbert-Paul Berk - www.velocetoday.com
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