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Chrysler Imperial "80" Advertising Art by Frank Quail (1927)
Chrysler Imperial "80" Ad (November, 1926): 5-Passenger Sedan - Illustrated by Frank Quail
Chrysler Imperial "80" Ad (December, 1926): Coupe - Illustrated by Frank Quail
Chrysler Imperial "80" Ad (?January, 1927): Sedan - Illustrated by Frank Quail
Chrysler Imperial "80" Ad (February, 1927): Roadster - Illustrated by Frank Quail
Chrysler Imperial "80" Ad (March, 1927): Coupe - Illustrated by Frank Quail
Chrysler Imperial "80" Ad (April, 1927): Roadster - Illustrated by Frank Quail
Chrysler Imperial "80" Ad (May, 1927): Dual-Cowl Phaeton - Illustrated by Frank Quail
Chrysler Imperial "80" Ad (June, 1927): 7-Passenger Sedan-Limousine - Illustrated by Frank Quail
Chrysler Imperial "80" Ad (July, 1927): Coupe - Illustrated by Frank Quail
Chrysler Imperial "80" Ad (August, 1927): Coupe - Illustrated by Frank Quail
Chrysler Imperial "80" Ad (September, 1927): Town Sedan - Illustrated by Frank Quail
Images: oldcaradvertising.com; Alden Jewell Collection; periodpaper
1927 Chrysler Imperial "80": Chrysler Model Number Mean Miles Per Hour. Frank Quail, commercial artist with Young and Rubicam, nationally known advertising agency.
Imperial added new body styles and trim options to their car line-up for 1927. There was a new business coupe and a fully closed 5-passenger coupe. There was also a special order Town car which had an open chauffeur compartment, leather roof covering, landau bars, dual sidemount spares and luxurious trim. Basic engineering was little changed from 1926, though. There was a reduction in tire size and a reduction in axle ratio to 4.10:1 which was done to reduce engine noises at top speed.
An Imperial made a high-speed, non-stop run of 6,726 miles from the Golden Gate Bridge in San Francisco, California to New York City's Brooklyn Bridge and back across country to Los Angeles, California. The car's average speed was 40.2 miles per hour in a miraculous 8 days!
Source: www.imperialclub.com
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