1962 Pontiac Grand Prix - 'Monte Carlo': Art Fitzpatrick and Van Kaufman - This was the announcement ad for the very first Pontiac Grand Prix. The final decision to create the car had come just a few months before new-car announcement day. Van and I had two days to create an entire ad campaign for a new car model in a fresh style distinctive from the other ads we were doing. This picture set readership records for Pontiac and won the color ad 'Award for Excellence from the New York Society of Illustrators.
Images: www.fitz-art.com; www.americar.de; www.plan59.com; oldcaradvertising.com; oldcarbrochures.org