BMW chose to significantly break from tradition with its fifth Art Car. Instead of commissioning an American artist and sending the finished product to the races, the company hired Ernst Fuchs — an Austrian painter — to use the production 635 CSi coupe as his canvas.
Instead of drawing inspiration from cars, engineering, or driving, Fuchs wanted his 6 Series to represent people facing their fears. Apparently, Fuchs found the 635’s styling somewhat intimidating, and drew inspiration from the car’s shape itself.
“A machine should not be made to look better,” he noted. “It has its own aesthetics.”
Fuchs dubbed the finished work “Fire Fox on a Hare Hunt,” and said it represented a hare running across a motorway at night, and leaping over a burning car - the “primeval fear and bold dream of surmounting a dimension in which we live.”
“[The car] shows me its colors, I read them in its lines, in its contours,” Fuchs said. “I hear its voice calling out emphatically and see that beautiful hare leaping through the flames of love, averting all fears.”
Source: Andrew Peterson "Mobile Masterpieces: The History of BMW's Art Cars" - www.automobilemag.com