Can text be art? Absolutely, said artist Jenny Holzer. Her 1999 Art Car, built upon the V12 LMR race car, was devoid of shapes, forms, or bright colors, but projected statements upon viewers that Holzer said “will probably never become void.”
“Protect me from what I want,” the LMR reads. “The unattainable is invariably attractive. You are so complex you don’t respond to danger. Lack of charisma can be fatal. Monomia is a prerequisite of success. What urge will save us now that sex won’t?”
Holzer chose to leave the car white and paint her words in blue, echoing the colors used in BMW’s roundel logo. Holzer also used reflective chrome outlines and phosphorescent colors, allowing the words to remain visible through the span of a 24-hour race — like the 24 Hours of Le Mans.
Sadly, that process was never tested on the track — although the paint scheme was applied to BMW’s latest and greatest LMP racer, the car was little more than a showpiece. A V12 LMR driven by Joachim Winkelhock, Pierluigi Martini, and Yannick Dalmas did manage to win that year’s Le Mans endurance race, however.
Source: Andrew Peterson "Mobile Masterpieces: The History of BMW's Art Cars" - www.automobilemag.com