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Honda S600 Advertising Campaign (1965)

Honda S600 Coupe Ad (October, 1965)
Honda S600 Coupe Ad (October, 1965)
Honda S600 Coupe and Convertible Ad (1965)
Honda S600 Coupe and Convertible Ad (1965)
Honda S600 Coupe Ad (1965)
Honda S600 Coupe Ad (1965)
Images: The Reader's Digest Magazine
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Back in the 1960s, Honda was earning worldwide publicity mainly for its motorcycles and its amazing transverse-engine Grand Prix car, but not production sports cars. Then in 1964 it launched the rear-drive S600 with a 606cc, 57-horsepower four-cylinder and a unique rear drive that featured chain drive to the rear wheels. Honda built the S600 as a roadster or coupe and upgraded the car as the S800 for 1966. While early S800s had the chain drive, the design was changed to a more conventional live rear axle layout. These little sports cars were known for being free-revving and reliable, with fuel mileage that would impress today. When you see one of these cute, diminutive sports cars it's difficult to imagine it as the beginnings of the huge Honda Corporation today.
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