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Oldsmobile Advertising Campaign (1911–1912): 14th Year

Oldsmobile Defender Five-Passenger Touring Ad (January, 1912): Announcing the 'Defender' - Illustrated by George Gibbs
Oldsmobile Defender Five-Passenger Touring Ad (January, 1912): Announcing the 'Defender' - Illustrated by George Gibbs
Oldsmobile Autocrat Touring Roadster and Tourabout Ad (March, 1912): 'Autocrats' of the Road
Oldsmobile Autocrat Touring Roadster and Tourabout Ad (March, 1912): 'Autocrats' of the Road
Oldsmobile Defender Five-Passenger Touring Ad (April–May, 1912): The 'Defender' is Established - Illustrated by George Gibbs
Oldsmobile Defender Five-Passenger Touring Ad (April–May, 1912): The 'Defender' is Established - Illustrated by George Gibbs
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The Limited returned for one final season in 1912, on an even longer 140-inch wheelbase, but Olds management had realized that sales success probably lay in less expensive cars. A new, smaller four-cylinder car, the Defender, had replaced the previous Special entry-level model, while the Autocrat, a flagship four-cylinder car introduced in 1911, continued to lead Oldsmobile production.
Source: rmsothebys.com
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