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Packard Advertising Art (1927–1928)

Packard Eight 4-Passenger Coupe Ad (December, 1927) - The art of enameling dates from the fifteenth century when Venetian glass workers discovered the secret of firing enamel on metal surfaces
Packard Eight 4-Passenger Coupe Ad (December, 1927) - The art of enameling dates from the fifteenth century when Venetian glass workers discovered the secret of firing enamel on metal surfaces
Packard Ad (January, 1928) - The most splendid period of English furniture has been called Chippendale after the greatest of English cabinetmakers
Packard Ad (January, 1928) - The most splendid period of English furniture has been called Chippendale after the greatest of English cabinetmakers
Packard Ad (January, 1928) - Early in the 17th Century Galileo pioneered modern astronomy and the measurement of interstellar space
Packard Ad (January, 1928) - Early in the 17th Century Galileo pioneered modern astronomy and the measurement of interstellar space
Packard Ad (February, 1928) - Greek artists depicted Hercules and Zeus on the dies cut to strike the gold coins of Alexander's world empire (300 B.C.)
Packard Ad (February, 1928) - Greek artists depicted Hercules and Zeus on the dies cut to strike the gold coins of Alexander's world empire (300 B.C.)
Packard Six Convertible Coupe Ad (February, 1928) - Designers of the late 18th century made the elaborate sedan chairs of that period beautiful in line and artistic in color and embellishment
Packard Six Convertible Coupe Ad (February, 1928) - Designers of the late 18th century made the elaborate sedan chairs of that period beautiful in line and artistic in color and embellishment
Packard Victoria Sedan Ad (March, 1928) - Before men learned acid plating in the 15th century, precious metals were dissolved in mercury and applied as a liquid, the quicksilver then being evaporated in a furnace
Packard Victoria Sedan Ad (March, 1928) - Before men learned acid plating in the 15th century, precious metals were dissolved in mercury and applied as a liquid, the quicksilver then being evaporated in a furnace
Packard Phaeton Ad (March, 1928) - One of the wonders of the ancient world was the bronze statue if the sun-god Helios, 105 feet high, cast in 280 B.C. and known as the Colossus of Rhodes
Packard Phaeton Ad (March, 1928) - One of the wonders of the ancient world was the bronze statue if the sun-god Helios, 105 feet high, cast in 280 B.C. and known as the Colossus of Rhodes
Packard Eight Convertible Coupe Ad (March-April, 1928) - Years before the Christian Era it was a slave's duty to lubricate each chariot for the Public Games in the Roman Circus
Packard Eight Convertible Coupe Ad (March-April, 1928) - Years before the Christian Era it was a slave's duty to lubricate each chariot for the Public Games in the Roman Circus
Packard Convertible Coupe Ad (April, 1927) - The skill of the medieval swordsmiths was an heritage from generations at the forge
Packard Convertible Coupe Ad (April, 1927) - The skill of the medieval swordsmiths was an heritage from generations at the forge
Packard Ad (April, 1927) - Repoussé, the ancient art of raising designs upon metal by hammering from the back, was extensively used in ornamenting early bronze armour
Packard Ad (April, 1927) - Repoussé, the ancient art of raising designs upon metal by hammering from the back, was extensively used in ornamenting early bronze armour
Packard Ad (May, 1927) - The consummate art with which the old masters mixed and applied their pigments is attested by the color values and the character still retained by their paintings
Packard Ad (May, 1927) - The consummate art with which the old masters mixed and applied their pigments is attested by the color values and the character still retained by their paintings
Packard Ad (May, 1927) - The methods used in heat treating metals in the early days of automobile manufacture were still those of the Dark Ages
Packard Ad (May, 1927) - The methods used in heat treating metals in the early days of automobile manufacture were still those of the Dark Ages
Packard Ad (June, 1927) - In Colonial days spoke holes in a felly were bored by the wheelwright one by one — a laborious, inexact process
Packard Ad (June, 1927) - In Colonial days spoke holes in a felly were bored by the wheelwright one by one — a laborious, inexact process
Packard Phaeton Ad (June, 1927) - A colt from a long line of blue-blooded thoroughbreds, expert attention, careful conditioning — then the private test to prove its expected speed and stamina
Packard Phaeton Ad (June, 1927) - A colt from a long line of blue-blooded thoroughbreds, expert attention, careful conditioning — then the private test to prove its expected speed and stamina
Packard Ad (July, 1927) - The Emperor of the French was noted for his rigid standards in the inspection of his crack regiments
Packard Ad (July, 1927) - The Emperor of the French was noted for his rigid standards in the inspection of his crack regiments
Packard Eight Phaeton Ad (July, 1927) - The elaborate figureheads of famous American clipper ships were no cut from solid timber, but built up of fitted pieces — then carved to final form
Packard Eight Phaeton Ad (July, 1927) - The elaborate figureheads of famous American clipper ships were no cut from solid timber, but built up of fitted pieces — then carved to final form
Packard Coupe Ad (August, 1927) - To our great-grandfathers the coach and four represented the height of luxury, speed and comfort in transportation
Packard Coupe Ad (August, 1927) - To our great-grandfathers the coach and four represented the height of luxury, speed and comfort in transportation
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Packard ads of this era liked to tell us a story from history – in this case, the ancient forging of the 105-foot high bronze statue of Helios in 280 B.C., and then show how they carry on the grand tradition. “In one of the world’s most modern foundries Packard precision parts first take form under scientific control. Every detail of temperature and the blending and pouring of metals into the intricate moulds is carefully checked.” However it was created, the resulting convertible is a thing of beauty. Prices in this 1928 ad range from $2,275 to $4,550 with “individual custom models from $5,200 to $8,970, at Detroit”.
Source: www.saturdayeveningpost.com
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