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Packard Advertising Art (1930–1931)

Packard Ad (September-October, 1930) - The celebrated Goya tapestries executed in Spain in the late 18th century, were woven under royal patronage.
Packard Ad (September-October, 1930) - The celebrated Goya tapestries executed in Spain in the late 18th century, were woven under royal patronage.
Packard Ad (October, 1930) - For the Gonzagas, Medici, Strozzi and other great families of medieval Italy the best artists were constantly employed to decorate both, written and printed volumes. Like the 16th century illuminators, Packard today produces its best for families of taste and discernment — builds motor cars for those in a position to know and enjoy truly luxurious transportation
Packard Ad (October, 1930) - For the Gonzagas, Medici, Strozzi and other great families of medieval Italy the best artists were constantly employed to decorate both, written and printed volumes. Like the 16th century illuminators, Packard today produces its best for families of taste and discernment — builds motor cars for those in a position to know and enjoy truly luxurious transportation
Packard Ad (October-November, 1930) - Holbein, foremost of 16th century portraitists, produced his greates masterpieces as Court Painter to Henry VIII of England. Most of life's finest things have been thus inspired by the understanding and wants of the discerning. It is true of Packard cars of today. For Packard builds only for the market of taste and refinement – supplies the demand for luxurious transportation from those who command the best the world affords
Packard Ad (October-November, 1930) - Holbein, foremost of 16th century portraitists, produced his greates masterpieces as Court Painter to Henry VIII of England. Most of life's finest things have been thus inspired by the understanding and wants of the discerning. It is true of Packard cars of today. For Packard builds only for the market of taste and refinement – supplies the demand for luxurious transportation from those who command the best the world affords
Packard Ad (November-December, 1930) - To the great cartographer Mercator and his son, in Flanders, came the great navigators, kings and princes of the late sixteenth century for those charts and maps so priceless in planning exploration, or new campaign of conquest
Packard Ad (November-December, 1930) - To the great cartographer Mercator and his son, in Flanders, came the great navigators, kings and princes of the late sixteenth century for those charts and maps so priceless in planning exploration, or new campaign of conquest
Packard Ad (December, 1930) - When Josiah Wedgwood in 1763 was appointed Potter to the English Queen Charlotte certain of his creation became known as Queen's Ware. Commissions from nobility and royalty — including the famous Russian Dinner Service ordered by the great Empress Catherine — from then on inspired the exquisite Wedgwood masterpieces famed today throughout the world
Packard Ad (December, 1930) - When Josiah Wedgwood in 1763 was appointed Potter to the English Queen Charlotte certain of his creation became known as Queen's Ware. Commissions from nobility and royalty — including the famous Russian Dinner Service ordered by the great Empress Catherine — from then on inspired the exquisite Wedgwood masterpieces famed today throughout the world
Packard Ad (January, 1931) - Illustrated by Warren Baumgartner - To the master armourers of Renaissance Italy, such peerless craftsmen as Cellini, Negroli and Pieinini, came the great knights and nobles of all Europe for that richly embossed, etched and inlaid harness which combined beauty with utility. They enjoyed the patronage of the great
Packard Ad (January, 1931) - Illustrated by Warren Baumgartner - To the master armourers of Renaissance Italy, such peerless craftsmen as Cellini, Negroli and Pieinini, came the great knights and nobles of all Europe for that richly embossed, etched and inlaid harness which combined beauty with utility. They enjoyed the patronage of the great
Packard Ad (January, 1931) - Guilhem IX, Count of Poitiers, wandered the land of Provence as a romantic poet and singer. The favor of noble ladies and knightly gentlemen was the high inspiration of the medieval Troubadours who kept alive the arts of music and poetry
Packard Ad (January, 1931) - Guilhem IX, Count of Poitiers, wandered the land of Provence as a romantic poet and singer. The favor of noble ladies and knightly gentlemen was the high inspiration of the medieval Troubadours who kept alive the arts of music and poetry
Packard Ad (January-February, 1931) - Under the patronage of Shah Abbas, whose influence extended throughout all Persia, the art of Persian rug weaving reached its height in the 16th century. Packard luxury and beauty have likewise been influenced through the years by those who know and want fine things
Packard Ad (January-February, 1931) - Under the patronage of Shah Abbas, whose influence extended throughout all Persia, the art of Persian rug weaving reached its height in the 16th century. Packard luxury and beauty have likewise been influenced through the years by those who know and want fine things
Packard Ad (February, 1931) - The patronage of Beau Brummell, that famed exquisite of the 18th century, led his crony, the Prince of Wales, and the mobility of all England to the salon of the great Schweitzer, to whom the cut of a coat was a fine art
Packard Ad (February, 1931) - The patronage of Beau Brummell, that famed exquisite of the 18th century, led his crony, the Prince of Wales, and the mobility of all England to the salon of the great Schweitzer, to whom the cut of a coat was a fine art
Packard Ad (March, 1931) - The carving of jade was fostered by every imperial Chinese dynasty. Lapidaries labored for years on a single magnificent piece for the Emperor's collection. Fine things through all the ages, like the Packard of today, came into being in answer to the demand of the discriminating
Packard Ad (March, 1931) - The carving of jade was fostered by every imperial Chinese dynasty. Lapidaries labored for years on a single magnificent piece for the Emperor's collection. Fine things through all the ages, like the Packard of today, came into being in answer to the demand of the discriminating
Packard Ad (March-April, 1931) - Duncan Phyfe's great genius as designer and master cabinet-maker won him the patronage of old Knickerbocker New York. His superb furniture brought international recognition for artistic and technical excellence
Packard Ad (March-April, 1931) - Duncan Phyfe's great genius as designer and master cabinet-maker won him the patronage of old Knickerbocker New York. His superb furniture brought international recognition for artistic and technical excellence
Packard Ad (March-April, 1931) - The Imperial Russian Ballet, founded and fostered for nearly two hundred years by the royal family, brought the art of the ballet to new and superb heights. The patronage of those of taste and appreciation has always stimulated great achievements in every fields of human endeavor
Packard Ad (March-April, 1931) - The Imperial Russian Ballet, founded and fostered for nearly two hundred years by the royal family, brought the art of the ballet to new and superb heights. The patronage of those of taste and appreciation has always stimulated great achievements in every fields of human endeavor
Packard Ad (April, 1931) - The fragrance of perfumes and incense was the very breath of life to the monarchs and nobles of ancient Assyria. Assurbanipal fostered the distilling of rare flowers and highly rewarded those art produced a new and lovely odor. Thus throughout all history advancement in every art has been achieved through the appreciation and patronage of the great and the discriminating
Packard Ad (April, 1931) - The fragrance of perfumes and incense was the very breath of life to the monarchs and nobles of ancient Assyria. Assurbanipal fostered the distilling of rare flowers and highly rewarded those art produced a new and lovely odor. Thus throughout all history advancement in every art has been achieved through the appreciation and patronage of the great and the discriminating
Packard Ad (May-June, 1931) - Richard Coeur de Lion, during the Crusaders' truce with Sultan Saladin, marveled at the blooded, snow-white Arabian steeds of the Saracens – directly descended from the original five mares of Salaman of the Anzah. The Anzah, dating back to antiquity as the wealthiest and the most powerful of the Bedouin tribes, bred the purest and most prized Arabian horses for themselves and for the royalty and nobility of all the land
Packard Ad (May-June, 1931) - Richard Coeur de Lion, during the Crusaders' truce with Sultan Saladin, marveled at the blooded, snow-white Arabian steeds of the Saracens – directly descended from the original five mares of Salaman of the Anzah. The Anzah, dating back to antiquity as the wealthiest and the most powerful of the Bedouin tribes, bred the purest and most prized Arabian horses for themselves and for the royalty and nobility of all the land
Packard Ad (May-July, 1931) - That glorious architectural masterpiece, the Taj Mahal, was conceived in 1630 by Shah Jahan as a tribute to his devoted wife, Mumtaz Mahal. It marked the of a great art epoch. The chosen design was that of Ustad Isa, a Byzantine Turk. Master builders were assembled from many part of India and Central Asia. Twenty thousand artisans were employed. All were inspired in this crowning achievement by the genius and symbolic ideals of the emperor's architect
Packard Ad (May-July, 1931) - That glorious architectural masterpiece, the Taj Mahal, was conceived in 1630 by Shah Jahan as a tribute to his devoted wife, Mumtaz Mahal. It marked the of a great art epoch. The chosen design was that of Ustad Isa, a Byzantine Turk. Master builders were assembled from many part of India and Central Asia. Twenty thousand artisans were employed. All were inspired in this crowning achievement by the genius and symbolic ideals of the emperor's architect
Packard Ad (June, 1931) - At the Café Daum of pre-war Vienna there congregated, with their ladies, the military officers of the old regime, diplomats, bankers and lawyers, artists and men of letters – all connoisseurs, all drawn by the excellence of cuisine and entertainment, the brilliance of the nightly assemblage
Packard Ad (June, 1931) - At the Café Daum of pre-war Vienna there congregated, with their ladies, the military officers of the old regime, diplomats, bankers and lawyers, artists and men of letters – all connoisseurs, all drawn by the excellence of cuisine and entertainment, the brilliance of the nightly assemblage
Packard Ad (June-July, 1931) - Robert Adam, in 1762 appointed sole architect to King George III, left as enduring a mark upon English furniture as upon British architecture. From facade to fire irons, from chimneys to carpets an Adam house was an exquisite and unified whole. Chairs, sofas, sideboards and mantel-pieces — all were designed to fit naturally into the architectural scheme. Thus, perhaps, can Robert Adam be called the first interior decorator. He served a clientele of great taste and distinction
Packard Ad (June-July, 1931) - Robert Adam, in 1762 appointed sole architect to King George III, left as enduring a mark upon English furniture as upon British architecture. From facade to fire irons, from chimneys to carpets an Adam house was an exquisite and unified whole. Chairs, sofas, sideboards and mantel-pieces — all were designed to fit naturally into the architectural scheme. Thus, perhaps, can Robert Adam be called the first interior decorator. He served a clientele of great taste and distinction
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For a Discriminating Clientele

Through all the ages fine things have been produced because there were those who could appreciate their ownership. Today Packard builds fine cars for those who appreciate and are satisfied only with the truly beautiful and luxurious in transportation
Beginning in the late 1920s, the Packard Motor Company ran a series of colorful ads in the magazines that displayed not only the car but the glamorous life associated with it. These innovative ads paid tribute to artists and adventurers or showed consumers in elegant attire in exotic places to emphasize Packard’s appeal “for a discriminating clientele.” And all Packard ads included the slogan that only a confident manufacturer would make: “Ask the man who owns one.”
Source: www.saturdayeveningpost.com
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