Peerless Advertising Campaign (1910)
Peerless Ad (September, 1909): Touring Car
Peerless Ad (October, 1909): Limousine
Peerless Ad (December, 1909): Limousine
Peerless Ad (1910): Model 27 Seven-Passenger Touring Car
Peerless Ad (April, 1910): Model 27 Seven-Passenger Touring Car
Peerless Ad (1910): Touring Car
Peerless Ad (1910): Roadster
Silence and Comfort — All That The Name Implies
Founded in 1902, the Peerless Company began life producing sewing machines. Contracted to produce a single-cylinder Motorette in 1900 for De Dion-Bouton, Peerless felt there was room in the marketplace for a high-end American car. Peerless was largely responsible for a number of innovations such as drum brakes, fully-enclosed bodies, driveshafts, electric starters, and electric lights, giving them a lot of engineering credence. By 1905, Peerless was one of the most expensive vehicles in the world, and helped establish the Three Ps – Pierce-Arrow, Peerless, and Packard, three of the most expensive, super luxury vehicles of the time.
Having set many international racing records with Barney Oldfield at the wheel, Peerless was able to establish itself as an early hybrid vehicle, blending performance and luxury. In the early days of automobile production, building a vehicle of performance and luxury was unique – but combining those attributes with so many technological advancements was astonishing. Peerless gained worldwide attention, and in spite of the very high prices, the worlds wealthiest took notice at the styling, racing prowess, engineering firsts, and luxury accoutrements, and ordered accordingly. Like many other luxury brands of the day, the Great Depression took a major toll on the company, and in 1931 Peerless ceased operations.