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Pierce-Arrow Advertising Art by Edward Penfield (1907): The Great Arrow

Pierce-Arrow Ad (September-October, 1907): The Great Arrow - Illustrated by Edward Penfield
Pierce-Arrow Ad (September-October, 1907): The Great Arrow - Illustrated by Edward Penfield
Pierce-Arrow Ad (December, 1907): The Great Arrow - Illustrated by Edward Penfield
Pierce-Arrow Ad (December, 1907): The Great Arrow - Illustrated by Edward Penfield
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One of the very first automobile advertisements ever printed in color is reproduced below, from a magazine page which appeared in 1907.
Pierce brought out their first six cylinder car in 1907. The Model 65-Q Great Arrow had a 135 inch wheelbase and weighed over 4000 pounds. Prices ranged from $6,500 to $7,750. There was little doubt that Pierce was aimed at a very wealthy market. These were good years at Pierce. The reputation earned on the Glidden Tours, as well as other trophies and awards, put Pierce in the very enviable position of being able to sell an entire year's production before the year began!
Source: www.pierce-arrow.org
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