Auburn Advertising Campaign (1927)

Auburn 8-88 Brougham Ad (November, 1926)
Auburn 8-88 Brougham Ad (November, 1926)
Auburn 8-88 Sedan Ad (January, 1927)
Auburn 8-88 Sedan Ad (January, 1927)
Auburn 8-88 Roadster Ad (February, 1927)
Auburn 8-88 Roadster Ad (February, 1927)
Auburn 8-77 Roadster Ad (1927)
Auburn 8-77 Roadster Ad (1927)
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"Альбомный" формат иллюстрированной рекламы автомобилей Auburn был необычен тем, что картинка размещалась не на журнальном развороте, как обычно, а на одной странице, заставляя читателя при просмотре поворачивать голову или журнал на 90 градусов.


In 1926 Cord became president of The Auburn Automobile Co. at the age of 32. Now president of Auburn, Cord bought Lycoming Foundry & Machine Co. of Williamsport, PA together with Duesenberg Motor Co. of Indianapolis. Wanting to assure himself of ample facilities for expanded production, Cord also purchased a Connersville, Indiana body making company and the Limousine Body Co. of Kalamazoo, Michigan.

E. L. Cord's original 8-88 models consisted of a Roadster with a rumble seat, Brougham and a Sedan. The Cabriolet introduced in 1927 became Auburn's first convertible and had a top speed of 80 miles per hour. That same year the Brougham was renamed the Sport Sedan and two Touring Cars were added. The Auburn 8-88 were very popular and set many stock car records in 1927 and 1928 for speed and endurance.
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