Audi Fox Advertising Campaign (1973–1975)
Audi Fox Ad (1973/74): Doesn't Drink Much!
Audi Fox Ad (1973/74): A Foxy Solution to the Gas Problem
Audi Fox Ad (1973/74): The Quick Brown Fox by Audi also Comes in Forest Green, Hunt Red, Sky Blue and Boot Black.
Audi Fox Ad (1973/74): Your Hunt is Over. The Quick, Sly, Crafty, Cunning Fox by Audi is Here.
Audi Fox Ad (1973/74): Buy Your Wife a Silver Fox by Audi. It's Her Size.
Audi Fox Ad (1973/74): "The Best New Affordable Small Sedan in the World," is the Fox by Audi
Audi Fox Ad (1974): Leaves the pack behind the Fox by Audi
Audi Fox Ad (1975): Catch a Fox by Audi. There's a Generous Reward.
Designed and art directed by Helmut Krone, illustrated by Don Wheland and Jerry Cosgrove
Helmut Krone was an art director and is considered to be a pioneer of modern advertising. Krone spent over 30 years at the advertising agency Doyle Dane Bernbach. He was the art director for the popular 1960s campaign for the Volkswagen Beetle
, which featured a large unadorned photo of the car with the tiny word "Lemon" underneath it; the series of "When you're only No. 2, you try harder" advertisements for Avis, and the creation of Juan Valdez, who personified Colombian coffee. During his career, Krone won a number of awards and was inducted in both the One Club's Creative Hall of Fame and the Art Directors Hall of Fame. His work has been collected by the Museum of Modern Art and the Smithsonian.
По материалам: www.historygraphicdesign.com