Dodge Advertising Campaign (1963–1964): The dependables

Теги: Блог, Dodge, 1960s, ads, white bg
Dodge Dart Ad (November, 1963): Introducing the dependables for '64 - We didn't invent the compact...we just enlarged upon it!
Dodge Dart Ad (November, 1963): Introducing the dependables for '64 - We didn't invent the compact...we just enlarged upon it!
Dodge Dart Ad (1964): The dependables: Success cars of'64 - You can't beat Dart's Six - except with Dart's new V8
Dodge Dart Ad (1964): The dependables: Success cars of'64 - You can't beat Dart's Six - except with Dart's new V8
Dodge Dart Ad (April, 1964): The dependables: Success cars of'64 - My dad's compact is bigger than your dad's compact. - See!
Dodge Dart Ad (April, 1964): The dependables: Success cars of'64 - My dad's compact is bigger than your dad's compact. - See!
Dodge Dart Ad (October-November, 1963): Introducing the dependables for '64 - Compact families, if you've grown larger - Dart's for you
Dodge Dart Ad (October-November, 1963): Introducing the dependables for '64 - Compact families, if you've grown larger - Dart's for you
Dodge Dart Ad (1964): Introducing the dependables for '64 - Over six feet tall? - So's our chief engineer
Dodge Dart Ad (1964): Introducing the dependables for '64 - Over six feet tall? - So's our chief engineer
Dodge Polara Convertible Ad (October-November, 1963): Introducing the dependables for '64 - Our stylists had a ball with this one - So will you
Dodge Polara Convertible Ad (October-November, 1963): Introducing the dependables for '64 - Our stylists had a ball with this one - So will you
Dodge Polara Ad (1964): Introducing the dependables for '64 - Oh boy, it's announcement time again!
Dodge Polara Ad (1964): Introducing the dependables for '64 - Oh boy, it's announcement time again!
Dodge Polara Ad (1964): The dependables: Success cars of'64 - The great impostor - The real McCoy
Dodge Polara Ad (1964): The dependables: Success cars of'64 - The great impostor - The real McCoy
Dodge Polara 500 Convertible Ad (February, 1964): The dependables: Success cars of'64 - Choice seats now available... for the best show on the road
Dodge Polara 500 Convertible Ad (February, 1964): The dependables: Success cars of'64 - Choice seats now available... for the best show on the road
Dodge Polara Ad (March, 1964): The dependables: Success cars of'64 - Not all leaders are born - some are made
Dodge Polara Ad (March, 1964): The dependables: Success cars of'64 - Not all leaders are born - some are made
Dodge 880 Ad (1964): Introducing the dependables for '64 - If you think big cars are back in style - you're right
Dodge 880 Ad (1964): Introducing the dependables for '64 - If you think big cars are back in style - you're right
Dodge Custom 880 Hardtop Station-Wagon Ad (February, 1963): The dependables from Dodge! - We'll take on anyone... in the space race
Dodge Custom 880 Hardtop Station-Wagon Ad (February, 1963): The dependables from Dodge! - We'll take on anyone... in the space race
Dodge Dart GT Convertible Ad (1963): The dependables from Dodge! - There's only one way... to top this compact
Dodge Dart GT Convertible Ad (1963): The dependables from Dodge! - There's only one way... to top this compact
Dodge Dart Ad (1963): The dependables built by Dodge! - Room for six of one or half a dozen of the other
Dodge Dart Ad (1963): The dependables built by Dodge! - Room for six of one or half a dozen of the other
Dodge Dart Ad (1963): The dependables built by Dodge! - Read the inside story... on the big compact that's selling big
Dodge Dart Ad (1963): The dependables built by Dodge! - Read the inside story... on the big compact that's selling big
Dodge 330 Two-Door Sedan Ad (1963): The dependables built by Dodge! - $2,245 Not Loaded $2,650.20 Loaded
Dodge 330 Two-Door Sedan Ad (1963): The dependables built by Dodge! - $2,245 Not Loaded $2,650.20 Loaded
Dodge Polara 4-Door Hardtop Ad (May, 1963): The dependables built by Dodge! - Public envy... Number one
Dodge Polara 4-Door Hardtop Ad (May, 1963): The dependables built by Dodge! - Public envy... Number one
Dodge Polara 2-Door Hardtop Ad (February, 1963): The dependables built by Dodge! - The 1963 Dodge is warranted for 50,000 miles ...or five full years
Dodge Polara 2-Door Hardtop Ad (February, 1963): The dependables built by Dodge! - The 1963 Dodge is warranted for 50,000 miles ...or five full years
Dodge Polara 4-Door Hardtop Ad (March, 1963): The dependables built by Dodge! - Go for the big, strong, silent type? Try this one!
Dodge Polara 4-Door Hardtop Ad (March, 1963): The dependables built by Dodge! - Go for the big, strong, silent type? Try this one!
Dodge Dart Ad (1963): The dependables are here! - You'll hardly be able to contain yourselves but the 1963 Dart will
Dodge Dart Ad (1963): The dependables are here! - You'll hardly be able to contain yourselves but the 1963 Dart will
Dodge Dart 270 4-Door Sedan Ad (1963): The dependables are here! - Too romy to be a compact... too darn thrifty to be anything else
Dodge Dart 270 4-Door Sedan Ad (1963): The dependables are here! - Too romy to be a compact... too darn thrifty to be anything else
Dodge Polara 4-Door Hardtop and Dart GT 2-Door Hardtop Ad (1963): Hey, look us over. The dependables are here! - See the most talked-about... Walked-about cars at the show
Dodge Polara 4-Door Hardtop and Dart GT 2-Door Hardtop Ad (1963): Hey, look us over. The dependables are here! - See the most talked-about... Walked-about cars at the show
Dodge Polara 4-Door Hardtop Ad (November, 1962): The dependables are here! - Pardon us while we slip into something comfortable!
Dodge Polara 4-Door Hardtop Ad (November, 1962): The dependables are here! - Pardon us while we slip into something comfortable!
Dodge Polara 4-Door Hardtop Ad (October, 1962): The dependables are here! - Everyone who sees it gets carried away ...beautifully
Dodge Polara 4-Door Hardtop Ad (October, 1962): The dependables are here! - Everyone who sees it gets carried away ...beautifully
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Рекламная серия сильно выделяющаяся из массы современных ей особым ритмом. Парные изображения автомобилей на нейтрально-белом фоне в сочетании со слоганами "двуходовками".


В 1963 году Dodge Dart становится компактным автомобилем на новой платформе A-body с колёсной базой 111". Он заменил непопулярную модель Lancer, у которой унаследовал 6-цилиндровые моторы Slant Six объёмом 2789 см3 (101 л.с.) и 3682 см3 (145 л.с.) и три уровня отделки: Dart 170, Dart 270 и Dart GT. Тем временем промежуточные серии 330, 440, Polara и Polara 500 базировались на платформе B-body с колёсной базой 119". Они выглядели лучше, чем в 1962 году, но всё ещё довольно странно, из-за "ломаной" решётки радиатора и беспорядочно разбросанных фар. Более консервативный дизайн предлагался на полноразмерной модели Custom 880, производной от Chrysler.

Все автомобили Dodge 1963 году продавались с заводской гарантией 5 лет или 50000 миль пробега. На Dodge 330, Dodge 440 и Dodge Polara можно было заказать 7-литровый двигатель Ramcharger V8 426 (преемник "Max Wedge" V8 413) мощностью 370/375 л.с. или 415/425 л.с., а также 4-ступенчатую механическую коробку передач с напольным рычагом. Совокупные продажи Dodge увеличились почти вдвое, до 446000 ед., и марка поднялась на 7-ю ступень в списке.

Новый вице-президент Chrysler по дизайну Элвуд Энгель исправил ошибки своего предшественника. Полноразмерный Dodge 1964 года получил решётку радиатора в форме гантели, расположенные на одной высоте фары, тройные квадратные задние фонари и угловатую крышу с V-образной задней стойкой для 2-дверных хардтопов. Для Dodge Dart был предложен компактный 4.5-литровый мотор V8 373 мощностью 180 л.с., а для Polara - 7-литровый гоночный двигатель Hemi V8 426, с которым Dodge вернулся в NASCAR и выиграл 14 из 62-х гонок сезона, включая Дайтону-500. Продажи впервые преодолели отметку в 500000 ед., из них 248700 ед. приходилось на серии 330/440/Polara.
По материалам: carstyling.ru; automotive-heritage.ru
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