Dodge 'Job-Rated' Trucks Advertising Campaign (1945–1947): Fit The Job... Last Longer

Dodge Trucks Ad (September, 1947): Another New Champion - Illustrated by Fred Cole
Dodge Trucks Ad (September, 1947): Another New Champion - Illustrated by Fred Cole
Dodge Trucks Ad (August, 1947): Look at it this way
Dodge Trucks Ad (August, 1947): Look at it this way
Dodge Trucks Ad (July, 1947): How to take it easy
Dodge Trucks Ad (July, 1947): How to take it easy
Dodge Trucks Ad (June, 1947): How to make a haul
Dodge Trucks Ad (June, 1947): How to make a haul
Dodge Trucks Ad (May, 1947): First choice
Dodge Trucks Ad (May, 1947): First choice
Dodge Trucks Ad (March, 1947): Always Dependable
Dodge Trucks Ad (March, 1947): Always Dependable
Dodge Trucks Ad (February, 1947): That's what I need... more pull!
Dodge Trucks Ad (February, 1947): That's what I need... more pull!
Dodge Trucks Ad (January, 1947): Let's talk turkey!
Dodge Trucks Ad (January, 1947): Let's talk turkey!
Dodge Trucks Ad (November, 1946): Worth waiting for
Dodge Trucks Ad (November, 1946): Worth waiting for
Dodge Trucks Ad (May, 1946): How to win customers... and keep then
Dodge Trucks Ad (May, 1946): How to win customers... and keep then
Dodge Trucks Ad (April, 1946): "Brother, you've got what it takes!"
Dodge Trucks Ad (April, 1946): "Brother, you've got what it takes!"
Dodge Trucks Ad (March, 1946): Extra! Job-Rated Pick-up is front page news
Dodge Trucks Ad (March, 1946): Extra! Job-Rated Pick-up is front page news
Dodge Trucks Ad (February, 1946): Things are moving... the Job-Rated way
Dodge Trucks Ad (February, 1946): Things are moving... the Job-Rated way
Dodge Trucks Ad (1946): Keep an eye on your competition
Dodge Trucks Ad (1946): Keep an eye on your competition
Dodge Trucks Ad (January, 1946): It's a masterpiece, too... and Job-Rated
Dodge Trucks Ad (January, 1946): It's a masterpiece, too... and Job-Rated
Dodge Trucks Ad (December, 1945): Trucks that Fit The Job last longer...
Dodge Trucks Ad (December, 1945): Trucks that Fit The Job last longer...
Dodge Trucks Ad (November, 1945): Job-Rated Trucks Are Worth Watching
Dodge Trucks Ad (November, 1945): Job-Rated Trucks Are Worth Watching
Dodge Trucks Ad (1945) - Job-Rated: the big attraction in trucks!
Dodge Trucks Ad (1945) - Job-Rated: the big attraction in trucks!
Dodge Trucks Ad (1945): Job-Rated Trucks handle the load... economically
Dodge Trucks Ad (1945): Job-Rated Trucks handle the load... economically
Иллюстрации: Alden Jewell Collection; www.periodpaper.com; www.wjm2234.com; www.thejumpingfrog.com; jdclassiccaradverts.co.uk; carartman; adlibrary
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Trucks That Fit The Job last longer...
После войны в компании Додж продолжили традицию создания красивой рекламы своих грузовиков, заложенную еще в конце 1920-х иллюстрациями Фреда Коула. Кстати, этот художник отметился одной работой и в серии 1947 года.

Конкуренты из Mack в это время рекламировались при помощи иллюстраций Питера Хэлка.
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