Dodge Mascot: Origins of the RAM

1932 Dodge - Ram Hood Ornament
1932 Dodge - Ram Hood Ornament
1933 Dodge - Ram Hood Ornament - Photo: Jill Reger
1933 Dodge - Ram Hood Ornament - Photo: Jill Reger
1938 Dodge - Ram Hood Ornament - Photo: Dave Mills
1938 Dodge - Ram Hood Ornament - Photo: Dave Mills
1939 Dodge Hayes Body Coupe - Ram Hood Ornament
1939 Dodge Hayes Body Coupe - Ram Hood Ornament
1940 Dodge - Ram Hood Ornament - Photo: Jill Reger
1940 Dodge - Ram Hood Ornament - Photo: Jill Reger
1948 Dodge - Ram Hood Ornament - Photo: Jill Reger
1948 Dodge - Ram Hood Ornament - Photo: Jill Reger
1950 Dodge - Ram Hood Ornament - Photo: Jill Reger
1950 Dodge - Ram Hood Ornament - Photo: Jill Reger
1951-53 Dodge - Ram Hood Ornament - Photo: Ron Kimball/KimballStock
1951-53 Dodge - Ram Hood Ornament - Photo: Ron Kimball/KimballStock
1952 Dodge - Ram Hood Ornament - Photo: Jill Reger
1952 Dodge - Ram Hood Ornament - Photo: Jill Reger
Dodge (1935-42) - Hood Ornament Identification Guide
Dodge (1935-42) - Hood Ornament Identification Guide
Dodge (1946-59) - Hood Ornament Identification Guide
Dodge (1946-59) - Hood Ornament Identification Guide
Иллюстрации: dodge100years.com; fineartamerica.com; www.kimballstock.com; www.taillightking.com
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В 1932 году Dodge выпускает кабриолет серии DL. Капот этого изящного автомобиля в модной стилистике арт-деко украшает фигурка барана (Ram). Согласно одной из версий, выпускной коллектор одной из моделей Dodge того времени напоминал рога этого животного, и с тех пор Ram становится эмблемой автомобилей Dodge.

Владеющие английским, ниже могут прочитать более правдоподобную версию истории создания "фигурки на радиаторе" автомобилей Dodge.


In 1931, sculptor and University of Michigan art professor Avard T. Fairbanks was commissioned by Chrysler to create a radiator ornament for Dodge cars and trucks. A few years earlier Fairbanks had designed the mermaid mascot for the 1929 Plymouth, for which he was paid not in cash but with a brand new Chrysler Royal 8 — a luxurious car for a struggling art teacher.

“I took along my clay and an animal book by my friend William Hornaday and spent the next several days at their headquarters, Fairbanks would recall years later. “They brought in food and a couch and I went to work. I suggested a mountain lion, a tiger, a jaguar and other animals. Finally I started modeling a mountain sheep. When the engineers read that the ram was the ‘master of the trail and not afraid of even the wildest of animals,’ they became enthusiastic about the symbol.

“Walter P. Chrysler wasn’t as convinced. But I explained that anyone seeing a ram, with its big horns, would think ‘dodge.’ He looked at me, looked at the model, scratched his head and said, ‘That’s what I want – go ahead with it.’” From that point on the badging on both Dodge cars and trucks employed the stylized ram imagery until 2010, when it became the exclusive symbol for RAM Trucks.
По материалам: blog.ramtrucks.com
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