Dodge Rallye Advertising Campaign (1973-74): For the hard driving man

Dodge Charger Rallye Ad (1973): For the hard driving man
Dodge Charger Rallye Ad (1973): For the hard driving man
Dodge Challenger Rallye Ad (1973): Wanted: Men who can handle a real road machine
Dodge Challenger Rallye Ad (1973): Wanted: Men who can handle a real road machine
Dodge Dart Sport Rallye Ad (October, 1973)
Dodge Dart Sport Rallye Ad (October, 1973)
Иллюстрации: www.lhmopars.com; www.productioncars.com; Alden Jewell Collection
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1973 Dodge Charger Rallye. For the hard driving man.

If you’re the kind of man that responds to the pulsating beat of a performance car, grab hold of Charger Rallye. Charger’s got the low, lean look that tells you exactly what it is—a performance machine that enjoys being on the road. Go ahead, get in. Settle your frame into Charger’s optional, soft bucket seats. Turn the switch on this beautiful baby.

Charger’s new Electronic Ignition System will give you surer starting because it delivers up to 35 percent more voltage to each spark plug. Then pop the clutch on Charger Rallye. That optional floor-mounted, four-speed Hurst shifter and 440 four barrel will let you put this Rallye through its paces. Charger’s rugged Torsion-Quiet Ride and front and rear sway bars can take it. This go anywhere, do anything Charger Rallye can be an expres-sion of whatever you want it to say. And those no-nonsense Rallye instrument gauges say a lot about the car and the man who uses them. When you take off with that power bulge hood and those raised white letter tires, there’s one thing sure, you’ll be remembered … as the hard driving man.

Extra care in engineering makes a difference in Dodge…depend on it.
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