Duesenberg Advertising Campaign (1934–1935): Artwork by Paul Gerding

Duesenberg Ad (April, 1934): She Drives a Duesenberg - Illustrated by Paul Gerding
Duesenberg Ad (April, 1934): She Drives a Duesenberg - Illustrated by Paul Gerding
Duesenberg Ad (May, 1934): He Drives a Duesenberg - Illustrated by Paul Gerding
Duesenberg Ad (May, 1934): He Drives a Duesenberg - Illustrated by Paul Gerding
Duesenberg Ad (June, 1934): She Drives a Duesenberg - Illustrated by Paul Gerding
Duesenberg Ad (June, 1934): She Drives a Duesenberg - Illustrated by Paul Gerding
Duesenberg Ad (July, 1934): He Drives a Duesenberg - Illustrated by Paul Gerding?
Duesenberg Ad (July, 1934): He Drives a Duesenberg - Illustrated by Paul Gerding?
Duesenberg Ad (May, 1935): She Drives a Duesenberg - Illustrated by Paul Gerding
Duesenberg Ad (May, 1935): She Drives a Duesenberg - Illustrated by Paul Gerding
Duesenberg Ad (June, 1935): He Drives a Duesenberg - Illustrated by Paul Gerding
Duesenberg Ad (June, 1935): He Drives a Duesenberg - Illustrated by Paul Gerding
Duesenberg Ad (June, 1935): He Drives a Duesenberg - Illustrated by Paul Gerding
Duesenberg Ad (June, 1935): He Drives a Duesenberg - Illustrated by Paul Gerding
Рейтинг:  2    -0    +2
She Drives a Duesenberg / He Drives a Duesenberg
Выдающийся пример того, как автомобильная реклама может обходиться без изображения автомобиля, как такового.


Luxury automakers often preferred to let their cars speak for themselves. The companies favored brief, understated taglines in their advertisements. Duesenberg had a prime example in its "He/She drives a Duesenberg" campaign. People were depicted in regal settings that projected wealth and good taste. Duesenberg ownership, so the ads implied, was a marker of high status.
По материалам: www.thehenryford.org
Обсудить автомобиль
Автор
E-mail
Комментарий