Duesenberg Advertising Campaign (1934-1935): Artwork by Paul Gerding

Duesenberg Ad (April, 1934): She Drives a Duesenberg - Illustrated by Paul Gerding
Duesenberg Ad (April, 1934): She Drives a Duesenberg - Illustrated by Paul Gerding
Duesenberg Ad (May, 1934): He Drives a Duesenberg - Illustrated by Paul Gerding
Duesenberg Ad (May, 1934): He Drives a Duesenberg - Illustrated by Paul Gerding
Duesenberg Ad (June, 1934): She Drives a Duesenberg - Illustrated by Paul Gerding
Duesenberg Ad (June, 1934): She Drives a Duesenberg - Illustrated by Paul Gerding
Duesenberg Ad (July, 1934): He Drives a Duesenberg - Illustrated by Paul Gerding?
Duesenberg Ad (July, 1934): He Drives a Duesenberg - Illustrated by Paul Gerding?
Duesenberg Ad (May, 1935): She Drives a Duesenberg - Illustrated by Paul Gerding
Duesenberg Ad (May, 1935): She Drives a Duesenberg - Illustrated by Paul Gerding
Duesenberg Ad (June, 1935): He Drives a Duesenberg - Illustrated by Paul Gerding
Duesenberg Ad (June, 1935): He Drives a Duesenberg - Illustrated by Paul Gerding
Duesenberg Ad (June, 1935): He Drives a Duesenberg
Duesenberg Ad (June, 1935): He Drives a Duesenberg
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She Drives a Duesenberg / He Drives a Duesenberg
Luxury automakers often preferred to let their cars speak for themselves. The companies favored brief, understated taglines in their advertisements. Duesenberg had a prime example in its "He/She drives a Duesenberg" campaign. People were depicted in regal settings that projected wealth and good taste. Duesenberg ownership, so the ads implied, was a marker of high status.
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