Packard Advertising Art (1928-1929)

Packard Eight Ad (October, 1928) - A luxurious riding comfort hitherto unknown in any motor car distinguishes the new Packard Eight
Packard Eight Ad (October, 1928) - A luxurious riding comfort hitherto unknown in any motor car distinguishes the new Packard Eight
Packard Eight Ad (November, 1928) - Packard was born into the world of taste and refinement, and in that world its leadership continues supreme
Packard Eight Ad (November, 1928) - Packard was born into the world of taste and refinement, and in that world its leadership continues supreme
Packard Eight LeBaron All-Weather Cabriolet Ad (November, 1928) - The distinguished beauty of the Packard Eight is universally recognized and lauded by every gathering of fine car owners.
Packard Eight LeBaron All-Weather Cabriolet Ad (November, 1928) - The distinguished beauty of the Packard Eight is universally recognized and lauded by every gathering of fine car owners.
Packard Eight Coupe Ad (December, 1928 - January, 1929) - Each Packard is built to the exacting requirements of the world's most discriminating clientele
Packard Eight Coupe Ad (December, 1928 - January, 1929) - Each Packard is built to the exacting requirements of the world's most discriminating clientele
Packard Eight Coupe Ad (January, 1929) - In the guidhalls of medieval Europe definite standards of craftsmanship and quality ideals were first established
Packard Eight Coupe Ad (January, 1929) - In the guidhalls of medieval Europe definite standards of craftsmanship and quality ideals were first established
Packard Eight Ad (January-February, 1929) - Those to the manner born still rule in the realm of taste and artistic discernment
Packard Eight Ad (January-February, 1929) - Those to the manner born still rule in the realm of taste and artistic discernment
Packard Eight Ad (February, 1929) - Ability and achievement have ever won permanent place in those organizations consecrated to one high ideal
Packard Eight Ad (February, 1929) - Ability and achievement have ever won permanent place in those organizations consecrated to one high ideal
Packard Eight Ad (February-March, 1929) - For centuries man has combed the farthest corners of the earth for new and precious materials
Packard Eight Ad (February-March, 1929) - For centuries man has combed the farthest corners of the earth for new and precious materials
Packard Eight Ad (March, 1929) - The quality ideals, the original research, which created the first Packard still govern the building of Packard cars today
Packard Eight Ad (March, 1929) - The quality ideals, the original research, which created the first Packard still govern the building of Packard cars today
Packard Eight Ad (March, 1929) - Packard has pioneered as boldly in modern industry as earlier Americans in opening a western empire to progress
Packard Eight Ad (March, 1929) - Packard has pioneered as boldly in modern industry as earlier Americans in opening a western empire to progress
Packard Eight Ad (March-April, 1929) - The pure beauty of classic Greek architecture will endure forever. The principles of sound design are changeless
Packard Eight Ad (March-April, 1929) - The pure beauty of classic Greek architecture will endure forever. The principles of sound design are changeless
Packard Eight Coupe Ad (April-May, 1929) - James Monroe, in his famous doctrine, formulated America's lasting policy of independent action and freedom from outside interference
Packard Eight Coupe Ad (April-May, 1929) - James Monroe, in his famous doctrine, formulated America's lasting policy of independent action and freedom from outside interference
Packard Eight Ad (May, 1929) - To the golden voice of Jenny Lind a cultured American public paid immediate and merited homage
Packard Eight Ad (May, 1929) - To the golden voice of Jenny Lind a cultured American public paid immediate and merited homage
Packard Eight Ad (June-July, 1929) - Over uncharted seas New England clipper ships sought and found a rich commerce — establishing permanent trade routes
Packard Eight Ad (June-July, 1929) - Over uncharted seas New England clipper ships sought and found a rich commerce — establishing permanent trade routes
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Only where talent and industry are rewarded, can the highest standard of quality craftsmanship be maintained
Packard was the luxury car leader from the 1900's through the 1930's producing large, expensive automobiles in their huge Detroit factory. From a single assembly line they were able to accommodate many fine products, keeping costs down, but disallowing the frequent model changeovers of larger companies like Ford and General Motors. Rather than the annual new models, Packard preferred 'Series' changes at less regular intervals.

For 1929, Packard offered four distinct series of automobiles, each designation having a parallel to the car's wheelbase - the 626 and 633 Standard Eights, the 640 Custom Eight and 645 Deluxe Eight series.

The new Standard Eight series replaced the Packard Six, which was discontinued.

The Model 626 was available as a 5-passenger sedan, 2/4-Passenger Coupe and the Convertible Coupe.

The Packard Model 633 was their mid-priced car and positioned to compete with Cadillac's very successful LaSalle brand. The Model 633 rode on a 133 inch wheelbase and was powered by a 319 cubic-inch straight eight engine producing 90 horsepower. One of the most popular Packard models was the 633 seven passenger sedan.

Introduced on August 1, 1928, the Packard Model 645 also fell under the designation of the Custom Eight line, or the Deluxe Eight series on September 8, 1928. Around 2,061 units of the Packard 645 were produced, and were easily identified by the Round-Back Headlamps that replaced the earlier drum-type.
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