Pontiac Advertising Campaign (1935): Spend just 10 minutes in a Pontiac

Pontiac Advertising (1935): America's leading men of affairs ride behind the Silver Streak
Pontiac Advertising (1935): America's leading men of affairs ride behind the Silver Streak
Pontiac Advertising (1935): Pontiac gives you fine car features for as little as $615
Pontiac Advertising (1935): Pontiac gives you fine car features for as little as $615
Pontiac Advertising (July, 1935): Spend just 10 minutes in a Pontiac
Pontiac Advertising (July, 1935): Spend just 10 minutes in a Pontiac
Pontiac Advertising (1935): Spend just 10 minutes in a Pontiac
Pontiac Advertising (1935): Spend just 10 minutes in a Pontiac
Pontiac Advertising (1935): Spend just 10 minutes in a Pontiac
Pontiac Advertising (1935): Spend just 10 minutes in a Pontiac
Pontiac Advertising (1935): Spend just 10 minutes in a Pontiac
Pontiac Advertising (1935): Spend just 10 minutes in a Pontiac
Pontiac Advertising (September, 1935): Spend just 10 minutes in a Pontiac
Pontiac Advertising (September, 1935): Spend just 10 minutes in a Pontiac
Pontiac Advertising (1935): Spend just 10 minutes in a Pontiac
Pontiac Advertising (1935): Spend just 10 minutes in a Pontiac
Pontiac Advertising (1935): The years will prove how right you were to choose a Pontiac
Pontiac Advertising (1935): The years will prove how right you were to choose a Pontiac
Pontiac Advertising (1935): The Silver Streak identifies America's lowest priced fine car
Pontiac Advertising (1935): The Silver Streak identifies America's lowest priced fine car
Pontiac Advertising (April, 1935): The Most Beautiful Thing on Wheels
Pontiac Advertising (April, 1935): The Most Beautiful Thing on Wheels
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Spend just 10 minutes in a Pontiac
В 1935 году протеже Харли Эрла - Френк Херши предложил новый дизайн для автомобилей Pontiiac — Silver Streak: акцент делался на серебряную полосу, которая тянулась через весь капот, а затем спускалась вниз к бамперу. После чего маркетологи, работавшие на Понтиак, наглядно показали, что и черно-белые рекламные макеты могут выглядеть очень достойно. А уж какое замечательное развитие эта серия получила в следующем году!


The automobile industry made a strong recovery in 1935. By the end of the year sales returned to about 80 percent of 1929’s record level. America was inching out of the Depression, but the car buying habits of her people had changed. No longer would coupes and convertibles be hot selling items. Even 8-cylinder sales had reached a plateau. It was the age of the practical family car. The 5-passenger six-cylinder sedan had replaced the 1920’s touring as the mainstay of most manufacturers.

All Pontiac models has certain common features. Most prominent was Silver Streak trim, which soon became a company tradition. This was designed to give both the Sixes and Eights a common appearance. Another similarity was the brand new, all-steel, “Turret-Top” Fisher bodies, which were used on all Pontiacs at January introduction time.
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