Pontiac Advertising Campaign (1957): America's Number 1 Road Car!

Pontiac Ad (December, 1956) - Star Chief Catalina 4-Door - Looks like Pontiac Cornered the Market of Firsts
Pontiac Ad (December, 1956) - Star Chief Catalina 4-Door - Looks like Pontiac Cornered the Market of Firsts
Pontiac Ad (December, 1956) - Star Chief - Pontiac beat 'em all to the Big-Time Changes!
Pontiac Ad (December, 1956) - Star Chief - Pontiac beat 'em all to the Big-Time Changes!
Pontiac Ad (December, 1956) - Star Chief - New Ideas for '57? Pontiac has a Carload!
Pontiac Ad (December, 1956) - Star Chief - New Ideas for '57? Pontiac has a Carload!
Pontiac Ad (January, 1957) - Star Chief Convertible - Nearly everyone knows by now - Pontiac's got a hit!
Pontiac Ad (January, 1957) - Star Chief Convertible - Nearly everyone knows by now - Pontiac's got a hit!
Pontiac Ad (January, 1957) - Super Chief 2-Door Catalina - Pontiac's turning a trend into a Stampede!
Pontiac Ad (January, 1957) - Super Chief 2-Door Catalina - Pontiac's turning a trend into a Stampede!
Pontiac Ad (January, 1957) - Super Chief 4-Door Safari - People going places are going Pontiac!
Pontiac Ad (January, 1957) - Super Chief 4-Door Safari - People going places are going Pontiac!
Pontiac Ad (February, 1957) - Super Chief - Wherever there’s Youth and Fun, there’s Pontiac!
Pontiac Ad (February, 1957) - Super Chief - Wherever there’s Youth and Fun, there’s Pontiac!
Pontiac Ad (February, 1957) - Star Chief - Pontiac's Ahead by a Country Mile!
Pontiac Ad (February, 1957) - Star Chief - Pontiac's Ahead by a Country Mile!
Pontiac Ad (March, 1957) - Star Chief Catalina 4-Door - Pontiac gives 'em all something to shoot at!
Pontiac Ad (March, 1957) - Star Chief Catalina 4-Door - Pontiac gives 'em all something to shoot at!
Pontiac Ad (March-April, 1957) - Super Chief - Looks Like Pontiac Read America's Mind!
Pontiac Ad (March-April, 1957) - Super Chief - Looks Like Pontiac Read America's Mind!
Pontiac Ad (March-April, 1957) - Star Chief Convertible - Pontiac's writing History by the Mile!
Pontiac Ad (March-April, 1957) - Star Chief Convertible - Pontiac's writing History by the Mile!
Pontiac Ad (April, 1957) - Super Chief 4-Door Catalina - Everyone's Overboard about Pontiac!
Pontiac Ad (April, 1957) - Super Chief 4-Door Catalina - Everyone's Overboard about Pontiac!
Pontiac Ad (May, 1957) - 2-door Catalina - Love fresh new beauty? Pontiac's the whole Bloomin' Show!
Pontiac Ad (May, 1957) - 2-door Catalina - Love fresh new beauty? Pontiac's the whole Bloomin' Show!
Pontiac Ad (May, 1957) - Star Chief Station Wagon - Pontiac's Stoppin' the Shoppin' — with America's Number One Buy!
Pontiac Ad (May, 1957) - Star Chief Station Wagon - Pontiac's Stoppin' the Shoppin' — with America's Number One Buy!
Pontiac Ad (May, 1957) - Star Chief Safari - No argument here - Pontiac landed the prize!
Pontiac Ad (May, 1957) - Star Chief Safari - No argument here - Pontiac landed the prize!
Pontiac Ad (June, 1957) - Star Chief - Pontiac takes over the top sport in performance!
Pontiac Ad (June, 1957) - Star Chief - Pontiac takes over the top sport in performance!
Pontiac Ad (1957) - Star Chief Convertible - Don't look now, but Pontiac's being Followed!
Pontiac Ad (1957) - Star Chief Convertible - Don't look now, but Pontiac's being Followed!
Pontiac Ad (1957) - Super Chief 4-Door Catalina - Seems to be unanimous - Pontiac wins the Styling Honors too!
Pontiac Ad (1957) - Super Chief 4-Door Catalina - Seems to be unanimous - Pontiac wins the Styling Honors too!
Pontiac Ad (1957) - Convertible - Pontiac engineered the biggest news in V-8 history!
Pontiac Ad (1957) - Convertible - Pontiac engineered the biggest news in V-8 history!
Иллюстрации: oldcaradvertising.com; wildaboutcarsonline.com; www.adsausage.com
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America's Number One Road Car!
Потрясающая рекламная кампания 1957 года, чего только стоят разнообразие сюжетов и количество персонажей на каждом из макетов, какая изящная типографика у слоганов!

А через год в рекламе Понтиака началась эпоха Фитцпатрика и Кауфмана.


Cast an eye over the nimble number that’s giving them all ideas for the years ahead! Take into account a total tally of nearly fourscore first-time features… bright notions like Pontiac’s trend setting accent color styling… and you’ll in a single mile of driving how this husky beauty’s rewriting the book on readability!

Take the wheel and feel the spry response of Pontiac’s all new, deep chested Strato-Streak V-8 engine. Test the hair-trigger reflexes of perfected controls. Then find yourself in a rough stretch of highway and sample the road-paving magic of Level-Line Ride! You won’t blame them for playing follow the leader with this one. Try it… and get a taste of the future today in America’s Number One Road Car!


Not content to leave pilot models as the were on his arrival, Bunkie Knudsen quickly effected the historic removal of “Silver Streak” hood bands and the addition of missle-shaped side trim panels. He then played a catalytic role in bringing heretofore experimental engineering directly to the assembly line. This was accomplished with the help of new key executives. In early September, 1956, Elliot M. “Pete” Estes replaced George Delaney as Pontiac chief engineer. Late the same month John Z. Delorean – recently of Studebaker-Packard – was appointed Director of Advanced Engineering.

General styling features of the 1957 models included the missle-side trim; flatter tail fins; lower hood lines; more massive bumper-grille arrangement; lower horizontal taillights and smaller 14 inch wheels.
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