REO Advertising Campaign (1936): America's Finest Six

REO Flying Cloud Ad (November, 1935)
REO Flying Cloud Ad (November, 1935)
REO Flying Cloud Ad (1936)
REO Flying Cloud Ad (1936)
REO Flying Cloud Ad (March, 1936)
REO Flying Cloud Ad (March, 1936)
REO Flying Cloud Ad (April, 1936)
REO Flying Cloud Ad (April, 1936)
REO Flying Cloud Ad (May, 1936)
REO Flying Cloud Ad (May, 1936)
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America's Finest Six
Reo announced "America's Finest Six" in November 1935, but it was just an A-6 with fuller fenders, rubber-tipped bumper guards, optional "Zeppelin-style" fender lamps, and a reworked hood and radiator wearing bright trim a la Pontiac's "Silver Streaks." The Self-Shifter was canned for conventional over-drive as a $50 extra for standard and DeLuxe models priced at $795-$895. But public confidence in Reo had nearly evaporated, so the firm built a mere 3206 cars that year, versus 4692 for calendar-year 1935.

With trucks now far more profitable than cars (the G-P deal had produced little revenue), the Reo board voted on May 18, 1936, to move truck assembly into the main Lansing plant; on September 3rd, Reo officially left the auto business. Though the company lost nearly $1.4 million on its 1936 cars, it was able to write off $604,000 for terminating its auto operations. Reo then turned exclusively to the truck field. Ironically, it would thrive there far longer than it had with cars, producing for the next 40 or so years under the Reo and Diamond-Reo nameplates.
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