Реклама Opel: Арт-деко Бернда Рейтерса

Opel Admiral (1938): Advertising Art by Bernd Reuters
Opel Admiral (1938): Advertising Art by Bernd Reuters
Opel Admiral (1939): Advertising Art by Bernd Reuters
Opel Admiral (1939): Advertising Art by Bernd Reuters
Opel Admiral (1939): Advertising Art by Bernd Reuters
Opel Admiral (1939): Advertising Art by Bernd Reuters
Opel Admiral (1938): Advertising Art by Bernd Reuters
Opel Admiral (1938): Advertising Art by Bernd Reuters
Opel (1938): Advertising Art by Bernd Reuters
Opel (1938): Advertising Art by Bernd Reuters
Opel 2 Liter Cabriolet (1934): Advertising Art by Bernd Reuters
Opel 2 Liter Cabriolet (1934): Advertising Art by Bernd Reuters
Opel 1,8 Liter Moonlight Roadster (1934): Advertising Art by Bernd Reuters
Opel 1,8 Liter Moonlight Roadster (1934): Advertising Art by Bernd Reuters
Opel Sechszylinder (1934): Advertising Art by Bernd Reuters
Opel Sechszylinder (1934): Advertising Art by Bernd Reuters
Opel (1932): Advertising Art by Bernd Reuters
Opel (1932): Advertising Art by Bernd Reuters
Opel Kadett (1932): Advertising Art by Bernd Reuters
Opel Kadett (1932): Advertising Art by Bernd Reuters
Opel Ad (1933): Graphic by Bernd Reuters
Opel Ad (1933): Graphic by Bernd Reuters
Opel Ad (1933): Graphic by Bernd Reuters(?)
Opel Ad (1933): Graphic by Bernd Reuters(?)
Opel Ad (1933): Graphic by Bernd Reuters
Opel Ad (1933): Graphic by Bernd Reuters
Opel Ad: Graphic by Bernd Reuters
Opel Ad: Graphic by Bernd Reuters
Opel 1,2 Liter Vierzylinder: Advertising Art by Bernd Reuters
Opel 1,2 Liter Vierzylinder: Advertising Art by Bernd Reuters
Opel Ad (1938): Graphic by Bernd Reuters
Opel Ad (1938): Graphic by Bernd Reuters
Opel Kadett: Graphic by Bernd Reuters
Opel Kadett: Graphic by Bernd Reuters
Opel Kadett: Graphic by Bernd Reuters
Opel Kadett: Graphic by Bernd Reuters
Opel Olympia Brochure (1935-37) - Cabriolet: Graphic by Bernd Reuters
Opel Olympia Brochure (1935-37) - Cabriolet: Graphic by Bernd Reuters
Opel Olympia Brochure (1935-37): Graphic by Bernd Reuters
Opel Olympia Brochure (1935-37): Graphic by Bernd Reuters
Иллюстрации: GM
Рейтинг:  7    -4    +11
«На протяжении 110 лет Opel поддерживает с потребителем сильную эмоциональную связь, только в этом случае можно завоевать сердца покупателей и их лояльность» - говорит Марк Адамс, Вице-Президент General Motors по дизайну в Европе. «Более 70 лет назад художник Бернд Рейтерс (Bernd Reuters) осознал, насколько выразительным может быть четкий летящий дизайн. Начиная с 1930-х годов, такие машины марки Opel как Moonlight Roadster, Admiral или Kadett с откидным верхом 1938 г., вдохновили художника на создание уникальных плакатов, вошедших в историю.

Иллюстрации и брошюры в стиле «арт-деко», выполненные Берндом Рейтерсом, оказали сильное влияние на довоенную рекламу. С помощью сильных выразительных линий и игры цвета Рейтерс создавал язык четкой графики, где атмосфера буквально захватывает зрителя. Художник-график также внес большой вклад в дизайн автомобилей.


“A car brand can only win over customers and their brand loyalty – for over 110 years – when it cultivates strong emotional ties,” says Mark Adams, Vice President GM Europe Design. “Advertising artists like Bernd Reuters realized over 70 years ago how expressive a clear, flowing design can be. Opel cars from the 1930s like the Moonlight Roadster, the Admiral or the 1938 Kadett convertible offered him the perfect original for his images.

The Art Deco character of his illustrations and car brochures greatly influenced the style of pre-war advertising. With just a few strong, expressive lines and colour patches, Reuters’ clear graphic language creates an atmosphere that captivates the observer. The graphic artist also spent time contemplating the artistic styling of automobiles.
По материалам: GM Media
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