Toyota Camry Hybrid (2010): Syd Mead

Toyota Camry Hybrid: The world isn't there yet. The car is.

Everything is changing. Social and environmental consciousness will soon be second nature. Cities will produce more energy than they consume. People will breathe cleaner air and give up nothing in exchange. It all lies in the future, but you can live it today. The 2010 Toyota Camry…that’s also a hybrid. Learn more at toyota.com

Toyota Camry Hybrid: Around the world on 47 tanks

A single superhighway that stretches the globe. Exits in NY, LA, Madrid, Tokyo and all that lies between. It’s far from reality, but the car that could travel it on only 47 tanks is not. The 2010 Camry Hybrid, with a combined 34 mpg rating, can get up to 526 miles on one fill-up.* That’s the entire circumference of the Earth on a mere 47 tanks. Embrace tomorrow in the 2010 Camry Hybrid. Learn more at toyota.com

Advertising Agency: Saatchi & Saatchi LA, Torrance, USA
Creative Directors: Steve Chavez, Dino Spadavecchia, Napper Tandy, Greg Wells
Art Director: Nicholas Luckett
Copywriter: Eric Burnett
Illustrator: Syd Mead
Published: January 2009