Volkswagen Advertising Art (1951-1960): Bernd Reuters

Volkswagen Beetle - Sales Brochure Cover (1952-53): Graphic by Bernd Reuters
Volkswagen Beetle - Sales Brochure Cover (1952-53): Graphic by Bernd Reuters
Volkswagen Beetle - Sedan Standard and De Luxe Models (1952-53): Graphic by Bernd Reuters
Volkswagen Beetle - Sedan Standard and De Luxe Models (1952-53): Graphic by Bernd Reuters
Volkswagen Beetle - Sales Brochure Cover (1953-54): Graphic by Bernd Reuters
Volkswagen Beetle - Sales Brochure Cover (1953-54): Graphic by Bernd Reuters
Volkswagen Beetle Convertible  - Sales Brochure Cover (1954): Graphic by Bernd Reuters
Volkswagen Beetle Convertible - Sales Brochure Cover (1954): Graphic by Bernd Reuters
Volkswagen Beetle - Sales Brochure Cover (1958): Graphic by Bernd Reuters
Volkswagen Beetle - Sales Brochure Cover (1958): Graphic by Bernd Reuters
Volkswagen Beetle - Sales Brochure Cover (1958-59): Graphic by Bernd Reuters
Volkswagen Beetle - Sales Brochure Cover (1958-59): Graphic by Bernd Reuters
Volkswagen Beetle Convertible (1958-59): Graphic by Bernd Reuters
Volkswagen Beetle Convertible (1958-59): Graphic by Bernd Reuters
Volkswagen Karmann Ghia - Sales Brochure Cover (1959): Graphic by Bernd Reuters
Volkswagen Karmann Ghia - Sales Brochure Cover (1959): Graphic by Bernd Reuters
Volkswagen Transporter Line Brochure Cover (1951): Graphic by Bernd Reuters
Volkswagen Transporter Line Brochure Cover (1951): Graphic by Bernd Reuters
Volkswagen Micro Bus (1951): Graphic by Bernd Reuters
Volkswagen Micro Bus (1951): Graphic by Bernd Reuters
Volkswagen Micro Bus De Luxe (1951): Graphic by Bernd Reuters
Volkswagen Micro Bus De Luxe (1951): Graphic by Bernd Reuters
Volkswagen Kombi (1951): Graphic by Bernd Reuters
Volkswagen Kombi (1951): Graphic by Bernd Reuters
Volkswagen Delivery Van (1951): Graphic by Bernd Reuters
Volkswagen Delivery Van (1951): Graphic by Bernd Reuters
Volkswagen Ambulance (1952): Graphic by Bernd Reuters
Volkswagen Ambulance (1952): Graphic by Bernd Reuters
Volkswagen Pick-Up Truck (1952): Graphic by Bernd Reuters
Volkswagen Pick-Up Truck (1952): Graphic by Bernd Reuters
Иллюстрации: Volkswagen
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Бернд Ройтерс оформлял рекламу и проспекты для таких производителей автомобилей как Adler, Opel, Hansa, Ford, Röhr, Auto Union, Graham Paige и Lincoln. Перед 2-ой мировой войной он считался самым значительным немецким специалистом в автомобильной рекламе.

В 1950 VW принимает на работу Бернда Ройтерса как внештатного сотрудника. Все последующие годы он работал с отделением дизайна VW, участвовал также в оформлении выставочных стендов - вплоть до своей внезапной смерти в 1958 году.


Bernd Reuters - VW brochure illustrator from 1950s. Extremely stylized, he emphasized the round forms of the cars and drew the passengers slightly smaller than correct scale to give the Volkswagen a larger and smoother look.

He was also responsible for selecting body and interior colours for the Volkswagens. Bernd Reuters did not just work for Volkswagen but for most German car manufacturers.

6 July 1958 (at the age of 56), he suddenly died of a heart disorder.
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