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LA Design Challenge (2010): Toyota NORI Concept

LA Design Challenge (2010): Toyota NORI Concept
LA Design Challenge (2010): Toyota NORI Concept
LA Design Challenge (2010): Toyota NORI Concept
LA Design Challenge (2010): Toyota NORI Concept
LA Design Challenge (2010): Toyota NORI Concept
LA Design Challenge (2010): Toyota NORI Concept
LA Design Challenge (2010): Toyota NORI Concept
LA Design Challenge (2010): Toyota NORI Concept
LA Design Challenge (2010): Toyota NORI Concept
LA Design Challenge (2010): Toyota NORI Concept
LA Design Challenge (2010): Toyota NORI Concept
LA Design Challenge (2010): Toyota NORI Concept
Bilder: Toyota
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Created by Toyota’s Calty Design Research for the 2010 LA Design Challenge, the NORI Concept is a futuristic four-seater with a body and chassis integrated into a single lightweight component made of carbon fiber and seaweed.
Toyota всегда позиционировала себя как лидера в построении экологичных автомобилей. Но, времена меняются и сегодня уже недостаточно делать «просто зеленый» автомобиль, он должен быть в тоже время энергоэффективным и достаточно мощным.

Этим критериям по замыслу разработчиков должен всецело соответствовать концепт Toyota NORI, представленный в Лос-Анджелесе.

Toyota NORI имеет целый ряд уникальных особенностей. Одна из самых интересных — объединённые в единое целое кузов и шасси. Технология получила наименования Podular.

На этом чудеса не заканчиваются, а только начинаются. Кузов NORI сплетен из углеволокна и биопластика, что делает его жестким и одновременно удивительно легким. В «тело» Toyota NORI «вплетены» солнечные батареи, которые дополнительно питают этот необычный автомобиль.

NORI — это по японски «водоросли», название дано автомобилю не случайно, потому что именно водоросли используются для производства солнечных батарей которые имеет концепт. Вес концепта — менее 454 кг.


Toyota NORI Concept

Building on Toyota's leadership role in creating eco-sensitive vehicles, the NORI concept challenges us to look ahead and create a clever vision that addresses fuel economy, emissions, green materials, new design and manufactured technology, and transforms it into an emotionally appealing design solution.

As the majority of current generation automobiles consist of a chassis covered by attached body panels, the NORI concept presents the idea that the body and chassis are one, as a PODULAR form, designed to be strong, light and beautiful. Bioplastics technology is created using "nori" (the Japanese word for seaweed) combined with a carbon fiber weave for strength. Woven into the PODULAR form are solar cells that capture and generate supplemental solar energy. As a holistic solution and new design aesthetic, NORI reduces weight and the number of parts while capturing and generating energy.
At the onset of the DESIGN process for each PODULAR form is a collaboration between designers and engineers, utilizing a "real time" design envelope to ensure the perfect balance of strength, light weight and design aesthetics. This process eliminates traditional design and engineering conflicts of form vs. function, and allows the design/engineering process to come to fruition at the same time.

MANUFACTURING:
The PODULAR forms are grown at factories located nearby the sea. Seaweed grows prolifically, and using it as a bioplastics source is an effort to minimalize the impact on the food chain (corn/soy etc) that has previously been used for bioplastics. The solar cells are embedded as part of the growing/manufacturing process.

PERSONALIZATION:
PSI's (partial shape insets) are utilized to shield or expose passengers to the elements and address vehicle regulations (such as covered wheels), while serving as a new form of personalization. The color/graphics of NORI can be changed through an electronically generated data charge sent into the surface. There are no doors: ingress/egress is achieved by stepping over and into NORI's PODULAR form.

DRIVETRAIN:
NORI utilizes four electric wheel motors and a removable battery pack.
Design Team
Craig Kember
Erwin Lui
Kevin Hunter
Quelle: avtomobile.cc; LA Design Challenge
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