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Pierce-Arrow Advertising Campaign (1916–1917)

Pierce-Arrow Ad (June, 1916) – Looking Toward 1917 – Illustrated by Vincent Aderente
Pierce-Arrow Ad (June, 1916) – Looking Toward 1917 – Illustrated by Vincent Aderente
Pierce-Arrow Ad (October, 1916) – Luxury
Pierce-Arrow Ad (October, 1916) – Luxury
Pierce-Arrow Ad (December, 1916) – Science – Illustrated by Vincent Aderente
Pierce-Arrow Ad (December, 1916) – Science – Illustrated by Vincent Aderente
Pierce-Arrow Ad (January, 1917) – Grace
Pierce-Arrow Ad (January, 1917) – Grace
Pierce-Arrow Ad (February, 1917) – Worth – Illustrated by N. C. Wyeth
Pierce-Arrow Ad (February, 1917) – Worth – Illustrated by N. C. Wyeth
Pierce-Arrow Ad (March, 1917) – Longevity
Pierce-Arrow Ad (March, 1917) – Longevity
Images: The Saturday Evening Post; Life Magazine; Country Life Magazine
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Среди разнообразия рекламных концепций Pierce-Arrow выделяется имиджевая кампания 1917 модельного года, в которой рекламисты отказались от изображения автомобилей как таковых.
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