Pierce-Arrow Advertising Campaign (1931)

Реклама Pierce-Arrow 1931 года проиллюстрирована Мироном Перли (Myron Perley), этот художник отметился также в создании иллюстраций для кампаний 1910, 1916 и 1930 годов.

Founded in 1901, some idea of the rapidity of Pierce-Arrow's rise to prominence may be gauged from the fact that as early as 1909, the White House ordered two for state occasions. From then onwards, the name Pierce-Arrow would be synonymous with the ultimate in motoring luxury, ranking alongside Cadillac, Packard and Rolls-Royce. Royalty, Heads of State and countless celebrities were numbered among its clients, including Emperor Hirohito of Japan; the Shah of Persia; King ibn Saud of Saudi Arabia; King Albert of Belgium; American Presidents Woodrow Wilson, William Howard Taft and Franklin Delano Roosevelt; John D Rockefeller; Orville Wright; Babe Ruth and Ginger Rogers. Woodrow Wilson would famously be chauffeured around Washington, DC in the Presidential Pierce, sitting in the back seat contemplating issues of state, with no one to barge into the Oval Office and interrupt him.

Clinging to traditional styling and handicapped by a range of sixes in an increasingly multi-cylinder marketplace, Pierce-Arrow saw its sales decline throughout the 1920s. In 1928, an alliance was forged with Studebaker, which viewed Pierce-Arrow's acquisition as a means of gaining entry into the luxury car market. A new range of straight-eights was introduced, and Pierce-Arrow sales doubled in 1929.

Although the 1931 Pierce-Arrows appeared little changed from the previous year's models, the chassis frames were new and were built in three ranges, offering a choice of three engine displacements and four wheelbase lengths. The Model 42 was the large Pierce-Arrow model and was powered by the mighty, nine-bearing 5,997 cc straight-eight engine that marked the company's departure from its six-cylinder traditions.