Pierce-Arrow Advertising Campaign (1929)

Pierce-Arrow Straight Eight Ad (November, 1929) – Illustrated by Adolph Treidler
Pierce-Arrow Straight Eight Ad (November, 1929) – Illustrated by Adolph Treidler
Pierce-Arrow Straight Eight Ad (October, 1929) – Illustrated by Adolph Treidler
Pierce-Arrow Straight Eight Ad (October, 1929) – Illustrated by Adolph Treidler
Pierce-Arrow Straight Eight Ad (October, 1929) – Illustrated by Adolph Treidler
Pierce-Arrow Straight Eight Ad (October, 1929) – Illustrated by Adolph Treidler
Pierce-Arrow Straight Eight Ad (September, 1929) – Illustrated by Warren Baumgartner / Myron Perley
Pierce-Arrow Straight Eight Ad (September, 1929) – Illustrated by Warren Baumgartner / Myron Perley
Pierce-Arrow Straight Eight Ad (August, 1929) – Illustrated by Simon Werner / Myron Perley
Pierce-Arrow Straight Eight Ad (August, 1929) – Illustrated by Simon Werner / Myron Perley
Pierce-Arrow Straight Eight Ad (June, 1929) – Illustrated by Simon Werner? / Myron Perley
Pierce-Arrow Straight Eight Ad (June, 1929) – Illustrated by Simon Werner? / Myron Perley
Pierce-Arrow Straight Eight Ad (May, 1929) – Illustrated by Simon Werner
Pierce-Arrow Straight Eight Ad (May, 1929) – Illustrated by Simon Werner
Pierce-Arrow Straight Eight Ad (April, 1929) – Illustrated by Adolph Treidler
Pierce-Arrow Straight Eight Ad (April, 1929) – Illustrated by Adolph Treidler
Pierce-Arrow Straight Eight Ad (March, 1929) – Illustrated by Louis Fancher
Pierce-Arrow Straight Eight Ad (March, 1929) – Illustrated by Louis Fancher
Pierce-Arrow Straight Eight Ad (February, 1929) – Illustrated by Walter Seaton
Pierce-Arrow Straight Eight Ad (February, 1929) – Illustrated by Walter Seaton
Pierce-Arrow Straight Eight Ad (January, 1929) – Illustrated by Adolph Treidler
Pierce-Arrow Straight Eight Ad (January, 1929) – Illustrated by Adolph Treidler
Иллюстрации: The Literary Digest
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Рекламная кампания 1929 года, также как и в следующем 1930 году, изображала современные на тот момент модели Pierce-Arrow, повторяя композицию и сюжеты из рекламы двадцатилетней давности.


Ernest Elmo Calkins of Calkins & Holden advertising agency became Pierce-Arrow's primary advertisement generator around 1910. Adolph Treidler, an illustrator on the account, is accredited with the success of Pierce-Arrow advertisements. Often, Treidler was given no direction from its client and usually did not plan ahead prior to painting, though at one point Treidler stated, "Pierce-Arrow never returned any of my paintings for change or correction." The Pierce-Arrow advertisements broke rule barriers. In most cases, the car (generally only a portion of it) was featured in the background. The automobiles were usually featured in either glamorous fashionable locations or in rough terrain, which was meant to illustrate the automobiles' strength, vigor and quality manufacturing; either way, the advertisements resonated with one group or another, and generated much of the public's attention.


Clinging to traditional styling and handicapped by a range of sixes in an increasingly multi-cylinder marketplace, Pierce-Arrow saw its sales decline throughout the 1920s. In 1928, an alliance was forged with Studebaker, which viewed Pierce-Arrow's acquisition as a means of gaining entry into the luxury car market. A new range of straight-eights was introduced, and Pierce-Arrow sales doubled in 1929.
По материалам: www.periodpaper.com; bonhams.com
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